10 Million Virtual "Kicks" for Kids at EveryKickCounts.com viral compeition
By simply forwarding the virtual message (or "kick") to friends,
fans automatically trigger a donation to child focused NGOs around the
world through the AMWAY ONE BY ONE? Campaign for Children.
"As the first ever global ambassador for the One by One Campaign
for Children, we are thankful that Ronaldinho is sharing the spotlight
once again to benefit children in need" says Kim Drabik, Manager of
Amway Corporate Citizenship. "This lifts our philanthropic programs to
a new level."
The more kicks generated, the more Nutrilite will donate to the AMWAY
ONE BY ONE Campaign for Children. The campaign goal is to generate 10
million "kicks" worldwide.
Upon visiting http://www.EveryKickCounts.com,
fans are encouraged to pass a virtual soccer ball to friends via email
or popular social networking sites such as Facebook and Orkut. All kick
emails can be tracked on the website so fans can follow their efforts
of goodwill around the globe, along with a real-time donation ticker
that compiles contribution totals.
Read the press release for more information or visit the site here http://www.EveryKickCounts.com