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Campaign inclusion requirements

Campaign inclusion requirements

You'll need to contact us first to receive questions, but please take a few minutes to read all of the below, it will save you time in the long run.

If there is any doubt, please use the contact form to ask brief questions on submission guidelines.

A few quick points, your campaigns will be knocked back if:

  • It?s not related to marketing, mobile, social media, technology et al and the theme of SMP

  • If it?s written specifically for search engine optimisation (SEO)

  • If it in any way relates to any of the following: drug rehabilitation services, foreclosure services, mail order brides, penis enlargement, pay day loans, office furniture, real estate, Viagra etc., that isn?t irrelevant to our readership (and ultimately damage your brand!)

  • SMP is not interested in just website launches, or website updates.  If your site embraces social media in some way, more than just having social media buttons, enquire with us first.

  • Telling us about your Facebook, Instagram, LinkedIn, Twitter (et al) account unfortunately won?t suffice either.  

All content is reviewed before being published within 24 and 120 hours.

The best way to see if your content is published is to subscribe to the SMP RSS feed or search the site

You won't be notified if your content has been deemed unsuitable and deleted, so if you don?t see it published you can safely presume it failed to meet the inclusion requirements.

Tips to increase the possibility of your campaign being published:

  • Contact us first and request questions

  • Make sure your campaign item and other content are up to scratch.
  • All submissions have to be in English
  • Don?t use all capitals in the campaign title
  • Make sure you use the original date that the campaign was issued, or roughly when the campaign was originally released (note we do check!)
  • A thumbnail image has to be submitted on the details page
  • Create a thumbnail logo that is a box and 150x150 by pixels for the thumbnail logo you are asked to upload, here?s a handy tutorial if you don?t know how to do this
  • Don?t cut and paste content from Microsoft Word, or word processing software (it messes with our content management system (CMS)). Instead use Notepad, TextEdit or a plain text email. Add your hyperlink afterwards (three in total depending on the length)
  • A date is not required in the campaign body text
  • Use between 100-500 words to describe your campaign
  • Use the following headings to complete your campaign item:
  • Agency/brand name
  • Campaign name
  • Audience
  • Budget
  • Channels
  • About ((start date, end date using dd/mm/yyyy and what are / were the objectives)
  • What we are doing / did (what are / were channels and methods )
  • What we are achieving / achieved (what are / were the results)
  • Where can we see it
  • Two images are allowed with your campaign item, they need to be less than 250KBs in size or less each
  • Add a PowerPoint (via SlideShare embed) or video (via YouTube embed code). Numerous embed codes may be used adopted the same principle. However, we cannot test everyone, but the above are known to work
  • Don?t overdo hyperlinks. See point 7.
  • If you use an online PR or SEO professional to add your content, make sure they know what they're doing.  Otherwise they damage your brand and reputation as well as their own.
  • If jargon is used, yours submission and edits will be rejected.
  • Keep it real, don?t use terminology you cannot prove e.g. you?re leading, best-in-class, revolutionary, only company, et al. Clearly articulate what you do in English.

If there is a press release to accompany to campaign, please make sure you add that as well (instructions how to do that are below).

If you are unsure what makes a great campaign summary, we advise you surf the web for guideline and/or seek professional help.

For any other content (i.e. articles, research) we will need to send you guidelines to be included.  Please use our contact form to make a brief enquiry about this type of content.

Note other inclusion requirements for:
Press releases

What are you waiting for? It's free, register and add your relevant campaign now.

Thank you for your patience and reading.