The Family Violence Prevention Fund, in partnership with the
Advertising Council and the Department of Justice?s Office on Violence
against Women, today announced the launch of a national public service
advertising (PSA) campaign designed to helps teens recognize digital
dating abuse and take steps to prevent it.
Created pro bono by R/GA, the new multimedia campaign includes an
interactive web site, mobile component, television, radio, posters in
schools and malls, and Web ads all designed to help teens recognize
digital dating abuse and give them the tools to initiate conversations
about it. The PSAs direct audiences to visit
www.ThatsNotCool.com
where teens can find tools to ?draw their own digital line? and a forum
to discuss this form of abuse and seek help. The site launched in
January 2009 and was promoted through an exclusive with Google across its
search, display and YouTube properties to measure the impact each
element has had on direct traffic to the site
See Thatsnotcool.com
http://www.thatsnotcool.com/ for more information.