Virgin Mobile  - Right Music Wrongs

Virgin Mobile viral campaign via a UGC microsite.
The viral microsite gives users the opportunity to vote on crimes against music.

The Right Music Wrongs Manifesto states: "The in a world awash with the insincerity of reality pop stars and pre-fabricated, formulaic, celebrity seeking, silicon enhanced lip sync-ers, something has gone desperately and dangerously wrong with music."

The campaign leads with Vanilla Ice "Ice Ice Baby" who apologises for his wrongs to music. Read more at Right Music Wrongs.