IDM B2B Marketing conference - New World, New Values, New Order

Date: 24 May 2012
Location: Commonweatlth Club, London WC2
http://www.theidm.com/marketing-events/b2b-conference

There?s a new order in the world of business marketing, and this year?s IDM B2B Conference, sponsored by D&B, brings together brands including IBM, KLM, Psion, Euro RSCG, Reed Business Information, Pitney Bowes and more, to examine the seismic shifts today?s marketers must address ? and those they must adopt, for growth.


Come with colleagues and get 3 places for the price of 2!

Agenda highlights
Why good business is better business

Why transparency and authenticity are the new rules of modern business
Think global, grow faster

What smaller companies can learn from the ?big boys?
Understanding today?s digital exhaust

How leading innovators are using a dynamic customer view to drive campaigns
Automated lead nurturing: this time it?s personal

Strategies that really do fine-tune the needs and demands of today?s B2B buyer
How to become a socially-enabled business

Taking the virtual world to the next level and putting it at the heart of your strategy
Trust in the Cloud

Compliance and security issues plus a 5-point guide to the new cookies legislation

Keep an eye out for the 3-for-2 offer

Contact
View the full programme http://www.theidm.com/marketing-events/b2b-conference online, or call +44(0)20 8614 0227.
Follow The IDM on Twitter @thedim and the IDM B2B Marketing conference hash tag #idmb2b

Visit http://idmb2b.tumblr.com/ for lots of conference related content (from before, during and after conference)