The B2B Marketing Leaders Forum
Date: 20 September 2012
Venue: The Bishopsgate Institute, 230 Bishopsgate, London, EC2M 4QH
Time: 09:00 to 19:00
http://www.b2bmarketingleaders.net/
The
B2B Marketing Leaders Forum is a one-day event designed exclusively for senior client-side marketers. Following a successful launch event in Paris, we are delighted to be bringing this event to London. The day will provide a unique opportunity for direct engagement, networking and learning with contemporaries from leading brands, and will focus on the most pressing and critical challenges currently faced by B2B companies.
On the day five keynote sessions, presented by prominent thought-leaders, will be followed by moderated discussions. Delegates will work together in a peer-to-peer environment with access to intelligence and insight to further enhance their understanding of the marketing issues that matter most.
Event Programme:09.00 - 09.30
Registration
9.30 - 10.10
Joel Harrison, editorial and content director, B2B Marketing
Overview of B2B Marketing's research on the key issues and challenges facing Marketing Leaders
10.10 - 10.40
Moderated discussion
10.40 - 11.20
John Neeson, MD, SiriusDecisions
Best practice in sales and marketing alignment
11.20 - 11.50
Moderated discussion
11.50 - 12.30
Annabel Pritchard, brand and marketing director, Deloitte
Structuring for success - Developing a dynamic structure for your marketing team
12.30 - 14.00
Lunch
14.00 - 14.40
Paul Wilson, CMO, SunGard
Going global, acting local. The challenges of worldwide B2B marketing
14.40 - 15.10
Moderated discussion
15.10 - 15.40
Break
15.40 - 16.20
Christer Holloman, social media & business author and commentator
Future challenges for B2B brands
16.20 - 17.00
Panel discussion
A panel of expert marketers, including speakers from the day, will discuss and debate questions, topics and themes raised by the various keynote sessions and draw conclusions.
17.00 - 19.00
Networking drinks
Event Details:Secure your place at the B2B Marketing Leaders Forum. This event is exclusively for senior client-side marketers - in particular Chief Marketing Officers, Marketing Directors, Heads of Marketing and Vice Presidents of Marketing.
Ticket price: £750+VAT (book before 18 July and pay just £595+VAT with an early bird discount). Standard member discounts apply.
Contact Details
Phone: +44 (0)20 7269 6590