Social Media & PR Conference

Date: 4?5 March 2013
Location: Regal Hongkong Hotel, Hong Kong
http://www.conferences.com.sg/s1411-spr16-02c-o.pdf (opens in a PDF)

• Do you know how to turn customers into brand advocates?
• Is your organisation?s reputation bullet-proofed against social media crisis?
• Are your measurement objectives achievable and do they drive business goals?

Join us at this 2-day interactive conference to gain know-how from innovative and scalable strategies using PR and marketing to build a riveting online presence. You will examine successful case studies like Intel, ESPN STAR Sports, Dell, Lenovo, BT,Philips, Google, Goldcorp Inc., OhmyNews (South Korea) and CNN to develop your arsenal of skills in content strategy, crowdsourcing, mobile-social, new media relations and more to create a holistic brand community.

Equip yourself with techniques to design a compelling content calendar by combining paid, earned and owned media to differentiate your brand while safeguarding your reputation in crisis. Pick up actionable steps in forming a strong foundation for your campaigns by gleaning insights from solid metrics.

People are already talking about your brand online. Learn how to steer the conversation to your favour. Sign up to integrate winning PR tactics into your company today!

Contact
To register or enquire, please contact Ms Daphne Poon at +65 6592 7366 or email daphne @ conferences.com.sg