On The Edge Digital Conference London 2013

Date: 30th April 2013
Location: London, UK
http://ontheedgelive.co.uk/london/

After the success of the 2012 On The Edge Digital Marketing Conferences, these incredible events are back! The London conference will take place, 30th April, at the Britannia International Hotel. Conference passes from only £125.

We guarantee you will walk away with all the knowledge and insights you require to implement an effective digital marketing strategy for your organisation, including:
 
Inbound Marketing

• Learn how your consumer has changed and what this means for your company
• How to build a Top of Funnel strategy that will attract people to your site
• How to convert like an Amazon superstar
• Why the data nerds will own marketing

SEO / Link building

• Learn how links affect your rankings and traffic
• Differentiate between good, bad and average links
• Learn how to assess your own backlink profile
• Learn how social signals are being built into search engine algorithms
• Develop actionable link-building strategies that look natural

Email Marketing

• Myths & Hype ? what considered best practice just isn?t important
• Why relevance is the most important factor for success with your email marketing
• Where to start and where to spend your time for maximum return
• Examples of best practice from leading brands including toptable, Cottages4u, GoCompare and more

Social Media

• Gain a richer understanding of the Facebook ecosystem
• Get up to date with the latest updates (including ad products)
• Develop a core framework for evaluation for the future (Facebook and other tools)
• Gain insight into the likely future of the platform and social space
• How to optimise your Facebook content strategies

PPC

• Why the companies at the top of the listings don?t always pay the most
• Reasons why the default AdWords settings are working against you
• Discover and exploit competitor weaknesses
• How you can select the right products to advertise on PPC
• How to use targeting settings to reach the best potential customers
• Simple ways to use free tools to make complex tasks easy
• How to master Excel to save hours on every project

Mobile

• Introduction to Responsive Web Design
• Understanding the growing need for sites to be mobile optimised
• Determining when and if RWD is the right choice
• Other options to RWD, the pros and cons
• Positive impacts for your brand

What else?

• Network with Marketers, Business Owners, Copywriters, Designers, Brand Managers, Analysts, Account Managers, PR Managers, Event Managers, Social Media Experts from a whole range of SME & corporate businesses from the London & surrounding areas.
• Enjoy a sumptuous lunch and as much coffee as you can handle with a superb view of Canary Wharf & the surrounding river.
• Earn CPD points
• A guaranteed seat for every speaker session
• Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away

Contact

Find out more and book your ticket here: http://ontheedgelive.co.uk/london/why-attend/
On The Edge Digital Conference London 2013 on twitter @OnTheEdgeLive and hash tag #EdgeLondon