Public Relations Measurement Workshop

Dates: 18?19 November 2013
Location: Regal Hongkong Hotel, 88 Yee Wo Street, Causeway Bay, Hong Kong

PR professionals continue to be challenged by the need for accountability, all the way up to the C-suite.

What is PR doing to help drive business? What is the business impact of PR efforts?
Most practitioners resort to using Advertising Value Equivalencies (AVE), or
counting the number of blog posts, Tweets, online mentions, event attendees, etc., to determine PR's contribution.

To effectively link PR efforts with business results, PR practitioners need to adopt a holistic approach to PR measurement.
 
Do you have the right metrics to:
? Reflect your efforts in producing and disseminating a message;
? Reflect 3rd-party?s dissemination of your message to your target audience; and
? Show that your target audience has received the message and is considering acting on it/has acted on it?
 
Are you able to develop an approach that not only measures traditional and social media but also ties to your communications/business goals?
Do you know how to package your measurement findings to better sell and demonstrate your PR?s value to your stakeholders?
 
Led by Joshua Nova, Founder & Managing Director of Madaket & Co., and former Senior VP, Director of Corporate Practice of Ketchum Hong Kong, this workshop aims to provide you with effective strategies to develop a holistic measurement programme that evaluates PR's impact on business performance.

Through practical hands-on exercises and case studies of Philips Electronics, FedEx, Schroders, ASB Biodisel, Liberty Mutual, Robert Wood Johnson Foundation, etc., you will pick up valuable techniques in setting measurement goals, building integrated communications measurement programme and measuring social media.

You will be able to link PR to the bottom line, measure employee sentiment, use market and opinion research to gather insights about your key target audience and utilise analytics to analyse the influence of various communication tools on business results.

Contact:
Telephone +65 6592 7355 or email elicia @ conferences.com.sg
URL: http://www.conferences.com.sg/s1428-pmc7-01s-e.pdf (opens in a PDF document)