Social Media in the Pharmaceutical Industry

SMi presents the 6th annual event

Date: 22-23 January 2014
Location: London, UK

Are you looking to unleash the power of social intelligence in your organisation? If the answer is YES, then secure your attendance at SMi's 6th annual conference on Social Media in the Pharmaceutical Industry to discuss, debate and learn from industry visionaries who will be addressing stakeholder engagement, best practice, digital strategy, legal frameworks, plus many more social media issues facing the pharmaceutical industry today.

"I often hear about dangers of social media for Pharma and I have a feeling that we tend to forget about overwhelming opportunities this channel brings to the industry. From my perspective Social Media is as relevant for Pharma as for any other industry. Our products, brands, activities are discussed in this space by all stakeholders and even if we ignore it, the discussion will not disappear. This is why we need to listen to it and engage in the dialogue whenever we can. "

Piotr Wrzosinski, Digital Marketing, Roche

Benefits of attending

? Learn about the cutting edge developments in social media including personalised marketing techniques, mobile platforms, remote monitoring and open stakeholder engagement.
? Share ideas with leading technology providers; discuss the industry requirements and learn what technological solutions are available.
? Hear how major pharmaceutical companies are actually applying the latest developments in social media in a practical way.
? Analyse how social media will allow your organisation to better communicate and interact with your stakeholders.

Speakers for 2014

? Todd Kolm, Vice-President, Head of Global Digital Strategy, Sanofi
? Sherri Matis-Mitchell, R and D, Astra Zeneca
? Claire Perrin, European Brand Leader, Lilly
? Shona Davies, Communication and Programme Leader, Merck & Co
? Piotr Wrzosinski, Digital Marketing, Roche
? Gizem Bicakci, eMarketing, Boehringer-Ingelheim
? James Finney, Project Manager, Global Comm. Services, Novozymes Biopharma

Plus two Interactive Pre-Conference Workshops:

Unleash the Power of Social Intelligence in your Organisation
Workshop Leader: Dr Alfred R. Steinhardt, Founder, Alfred Steinhardt Consulting, in association with PA Consulting Group
08:30 - 12:30 | 21st January 2014

Social Media & Pharma - Making it Happen!
Workshop Leader: Gary Monk, Director of Strategy and Innovation, Havas Lynx
13:00 - 16:30 | 21st January 2014

Contact:
For further details and to register, visit the SMi website.

Alternatively contact John Collins on +44 (0)20 7827 6734 or email jcollins @ smi-online.co.uk
Join the conversation on Twitter @smipharm and hashtag #pharmasocialmedia