Social Media in the Utilities Sector

Dates: 02-03 April 2014
Location: Marriott Hotel Regents Park, 128 King Henry's Road, London, NW3 3ST, England, United Kingdom

Communicating with utility customers has moved far beyond bill inserts, with social media is being embraced by millions of customers to interact with utility companies. A recent survey conducted by Navigant Research estimates that 57 million people used social media in 2011 to engage with utilities, and by 2017, they estimate the number will rise to 624 million. The adoption of social media presents a valuable opportunity for utilities to raise the awareness of energy efficiency programmes and to build better customer relationships and higher satisfaction.  

Although, only 11 percent of consumers surveyed said they currently use social media to interact with their utility company, this number is expected to grow as utilities develop their presence in this channel. The finding that nearly 60 percent of respondents who do interact with utilities via social media said that they do so regularly or very often should be recognised as a valid and viable option for utilities to grow engagement that has been traditionally difficult to develop.

Against this backdrop, SMi?s third annual Social Media in the Utilities Sector conference will focus on how an array of major utilities have sought to enhance brand reputation and improve their customer engagement and recruitment strategies. The two-day conference programme contains presentations from leading senior industry figures from an array of utilities including Affinity Water, Northern Powergrid, Jamaica Public Service Company Limited, Vitens, Electricity North West and RWE Npower.

Contact:
Quote discount code £400AGSOC and save £400 off conference registration price. To claim this discount, use the details below.

Twitter @UtilitiesSMi hashtag #utilitiessocialmedia

Andrew Gibbons, Telephone: +44 (0) 20 7827 6156, Email: agibbons @ smi-online.co.uk.