The Mature Market

Engaging Australia?s Most Astute and Affluent Demographic
One-day connected forum with two half day post-forum workshops

Date: 28-29 April 2014
Location: The Sebel Surry Hills, Sydney, Australia

For the Mature Market 2014 hear from:

• Harley-Davidson Australia
• Nine Network Australia
• Horticulture Australia Ltd
• Crown Group
• SeniorsHousingOnline.com.au
• Evergreen Advertising & Marketing
• The Mature Marketing Association (UK)
• Panellist at the The Gruen Transfer on ABC:
• Adam Ferrier, Chief Strategy Officer, CumminsRoss

This one-day conference will showcase:

• Existential Marketing: Life, Brands and Aging
• Television: The Senior Media Platform
• What is the mature market thinking?
• The ugly truth why we donít advertise to Baby Boomers
• Understanding differences in brain activity between younger and mature consumers
• Matching your message with your market
• Debunking myths on 50+ use of mobile screens and second screen technologies
• Effective reach with media and a message that resonates
• Targeting the mature consumer online ñ what works, what doesnít
• Connecting through experiential & event marketing
• Engaging audience through creative advertising
• Segmenting the market right
• Converting: Tactical stock control & consumer nurturing
• Communicating with the older group without alienating a youth centric marketing world
• Disability issues and ageing
• Exploring comparisons/similarities between Europe & Australia
• Handy rules for ëcommunicatorsí

Supported by: MAANZ and the Mature Marketing Association

Contact:
Keep up-to-date on Twitter @arkgroup and hashtag #marketmat.

Social Media Asia Pacific group on LinkedIn and Public Sector Australia group on LinkedIn

$1295 plus gst to attend the forum