Content Marketing Institute on what to expect at Content Marketing World
Social Media Portal (SMP): What is your name and what do you do there at Content Marketing World 2015?
Amanda Subler (AS): I?m Amanda Subler, PR and media manager,
Content Marketing Institute. I primarily oversee all the PR and publicity for CMI and all of our brands
SMP:
Briefly, tell us about Content Marketing World 2015, what is it and what does the event strive to do?
AS: Content Marketing World
is the one event where you can learn and network with the best and the
brightest in the content marketing industry. You?ll leave with all the
materials you need to take a content marketing strategy back to your
team-and-to implement a content marketing plan that will grow your
business and inspire your audience.
SMP: Who are your target audience and why?
AS:
Content Marketing World is for the marketing/PR professional who
develops the strategy or handles the execution of content marketing
initiatives. This is the person that, in some way, develops or curates
valuable, relevant and compelling content through one or multiple
channels to attract and retain customers.
SMP: How long has the Content Marketing World event been going and what makes it different?
AS:
We are celebrating our fifth anniversary of Content Marketing World.
We had our first CMWorld event in 2011, and one of the (many) things
that was clear was that our attendees were looking for their ?people.?
The atmosphere was so warm and supportive, and the ?you really
understand me!? vibe was everywhere.
Fast
forward three years to last year?s event, and there was a shift in our
attendees. We heard a lot of stories about how they are finally in the
careers they want ? and getting buy-in from their organizations ? to
approach marketing with an emphasis on customers and content.
In
short, we are helping people not only by educating them on content
marketing but also by connecting them with other individuals who ?get?
them so they can change their organizations one step at a time.
SMP: What should delegates expect to learn and take away at Content Marketing World?
AS: We offer more than
80 sessions presented by the leading brand marketers from around the world covering
strategy, integration, measurement, and much more. Whether you are just
starting out in content marketing or need more advanced advice and
solutions, we have a session for you. Oscar-nominated actor, author and
business motivator John Cleese will even be a keynote speaker. See the
full list of speakers here.
SMP: How can delegates get involved pre, during and post event?
AS:
We have a very robust Twitter community. Right now, if you follow the
hashtag #CMWorld you can learn and engage with speakers and other
attendees as well as many others interested in content marketing. Our
Twitter handle is
@CMIContent.
Every Tuesday at noon (EST) we hold a very fast-paced and lively
Twitter chat. You can also look for the latest news about CMWorld as
well as other great information on our
CMWorld blog. During the event, for sure follow the hashtag
#CMWorld to see all the great insights, fun and highlights from CMWorld 2015. You can also sign up for our
newsletter so you don?t miss out on any of the latest info.
SMP: What are your top five predictions for content for the next 12 to 18-months?
Joe Pulizzi, founder of the Content Marketing Institute replies with:
- We
will see a surge in print magazines from brands in 2015. As most brands
continue to focus heavily on digital, the smart ones will realize that
it is much easier to cut through the clutter by leveraging ?the post? ?
where there isn?t much competition at all, comparatively speaking.
- Medium-sized
and large businesses will begin to purchase niche media companies
because they thirst for creating real relationships with their target
audiences.
- We will begin to see well-known B2B publishers and
editors at media companies getting recruited by and joining large B2B
brands, with technology companies leading the charge.
- We also have a great ebook available of 60 content marketing predictions from thought leaders around the world.
SMP: What are your top overall five content marketing tips?
Joe Pulizzi, founder of the Content Marketing Institute replies with:
- Fills
a need. You content should answer some unmet need or question for your
customer. It needs to be useful in some way to the customer, over and
above what you can offer as a product or service.
- Consistent.
The great hallmark of a successful publisher is consistency. Whether
you subscribe to a monthly magazine or daily email newsletter, the
content is always delivered on-time and as expected. This is where so
many companies fall down. Whatever you commit to in your content
marketing, you must consistently deliver.
- Be Human ?The
benefits of not being a journalistic entity is that you have nothing to
hold you back from being?well?you. Find what you voice is and share
it. If your company?s story is all about humor, share that. If it?s a
bit sarcastic, that?s okay too.
- Has a point of
view. This is not encyclopedia content. You are not giving a history
report. Don?t be afraid to take sides on matters that can position you
and your company as an expert.
- Far removed
from sales speak. When we create a piece of content that is about us
(Content Marketing Institute) versus an educational post, it only
garners 25% of the regular amount of page views and social shares. That
point is, the more you talk about yourself, the less people will value
your content.
- Best
of Breed. Although you might not be able to reach this goal at the very
beginning, the ultimate goal for your content is that it needs to be
best of breed. This means that, for your content niche, what you are
distributing is the very best of what is found and is available. I know
this may sound overly simplified, but if you expect your customers to
spend time with your content, you must deliver them amazing value.
SMP: Is there anything else we should know, or is there anything that you?d like to share?
AS: Did
I mention John Cleese was a keynote speaker? Also, because we love to
let loose after a day of intense sessions, we have the
internationally-acclaimed Canadian rock band
Barenaked Ladies performing as a musical guest for one evening. You can see what else we have planned on our
CMWorld event page.
SMP: Best way to contact you and the Content Marketing World event 2015?
AS: Check out our
CMWorld page for all the latest information.
For questions regarding your attendance at, please contact the real people at cmwregistration[at]contentinstitute.com (replace at with @).
For more information on sponsorship, please contact peter[at]contentinstitute.com (replace at with @)
For media inquiries, please contact amanda[at]contentinstitute.com (replace at with @)
Fancy telling your story? Get in touch?