Social Media Portal

June Lee, strategic marketing manager on the forthcoming BIGIT Technology Malaysia 2016

Social Media Portal (SMP): What is name and what do you do there for Olygen and BIGIT Technology Malaysia 2016?

June Lee (JL): I?m June Lee, strategic marketing manager for the regional BIGIT projects at Olygen. I?m responsible for supporting the team to achieve their vision to establish BIGIT events as a distinguished leader in ICT-related conferences and exhibition nationally and internationally. I underpin its achievement through the successful delivery of marketing, digital marketing and PR strategies.

SMP: Briefly, tell us about BIGIT Technology Malaysia 2016

JL: BIGIT Technology Malaysia 2016 is jointly organised by BIGIT (a brand of Olygen) and Malaysia Digital Economy Corporation (MDEC) ? Malaysia's government agency leading the national Big Data Analytics initiative. We are proud to be the anchor event of Big Data Week Asia 2016 where we will feature concurrent conferences and an exhibition:

• Data Security World Show (19 September only)
• 4th Big Data World Show
• BIGIT Exhibition

This much anticipated event will be held from 19-20 September 2016 at KLCC Convention Centre. We are honoured to be endorsed by MATRADE and supported by MyCEB and the Ministry of Tourism and Culture Malaysia.

Aimed at positioning Malaysia as the leading Big Data Analytics (BDA) hub in the South East Asia (SEA) region, the BIGIT Technology Malaysia 2016 strives to drive conversations and promote the adoption of big data in SEA.

With that, we see the coming together of a strategic mix of influential professionals from private and public sector from the ever-growing data sector converging in this regional platform. Here we?ll continue to reinforce and stay relevant on bringing innovation to technological advancement.

SMP: Who are your target audience and why?

JL: With the aim to position Malaysia as the leading big data analytics hub in the SEA region, we see the involvement from across academia, start-up community, data scientists, ICT community and corporates coming together in this enriching platform.

SMP: Why is this event of interest for this market/region?

JL: We see progressively an aggressive growth of big data in the SEA region and the focus has been driven to understand the concept of big data as a powerful tool in valuing the data and to make the most of it. However, numerous organisations are still rather sceptical and there is a lack of management buy-in. Thus, this event strives to drive the adoption of big data through convincing the value from data assets and learning from case studies on the journey towards big data adoption.

SMP: How are the BIG Data & CX World Show 2016, BIGIT Technology Singapore 2016 and BIGIT Technology Malaysia 2016 connected?

JL: BIGIT shows are niche, exclusive and tailored according to market needs of the host city and as we continue our focus to bring innovation in the technology field, our shows are tailored to address the evolving nature of technological advancement.

More importantly, our priority is to create value for the audience and to organise an exhibition for industry specialists whilst catering to the end users. In doing so, past attendees have described our shows to have ?A great balance between business networking and knowledge sharing.?

SMP: What do you expect attendees/delegates will take away from BIGIT Technology Malaysia 2016?

JL: This conference is for the data enthusiasts who are eager to learn more based on case studies from other organisations. It?s also for those interested to explore big data initiatives to validate value and requirements to encourage big data adoption in their organisation. As we gather industry experts in this regional platform, this will also bring about engaging discussions on how innovative enterprises revolutionise business practices and learn from how other countries are regulating security concerns. Furthermore, the business networking opportunities at the event will witness the foster of regional business partnerships and further encourage trade relations between Malaysia and the world.  

SMP: Who are your top keynotes and guest speakers at the events and what do they bring to it?

JL: We bring to this regional platform world-renowned industry experts from world-class organisations, government bodies and academia that will feature expert opinions, insights and case studies presentations related to Big Data and Data Security. Some of our renowned speakers include:

• Lutz Finger, Data Scientist from Cornell University
• Amr Awadallah, Co-founder and CTO from Cloudera
• Mark Gallagher, Managing Director from CMS Motor Trading (Grand Prix Motor Racing)

SMP: How can people get involved in BIGIT Technology Malaysia 2016?

JL: Anyone interested to be involved in the event can reach out to me at june.lee@olygen.com for more information.

SMP: What are the challenges that you?ve encountered and how are you overcoming them in what you have been doing so far at BIGIT Technology Malaysia 2016?

JL: We are extremely proud to be the anchor event for Big Data Week Asia 2016 and with that comes great responsibility to uphold an event of regional scale. To reach out to the community across SEA, we are thankful for our event partners who are ever supportive and willing to go the extra mile for us to ensure this event?s success.

SMP: What are the high moments of what you have been doing so far?

JL: Personally, it is the partnerships that my team and I have built together.  It is amazing as we see the expansion of our network grow to include regional partners that have been incredibly supportive as we collaborate to drive conversations on big data.



SMP: What do you think is going to be the most interesting aspect regarding data, ICT, IoT etc., for the next 12 to 18-months and why?

JL: I believe the latest findings that illustrate how artificial intelligence is simulated by the increasing growth of IoT and big data. This will present vast opportunities in the future of machine learning and we will witness the potential of how it will improve nearly every part of our daily lives in the very near future.

SMP: What are your top five predictions for data, ICT, IoT etc., for the next 12 to 18-months and why?

JL replies with:

• In view of recent disruption and transformation of the digital economy, we will see the integration of various digital initiatives as part of the primary corporate strategies of many global businesses. 
  
  
• With that in place, we will see unification between business visions, functions and digital initiatives that will demonstrate the ways in which businesses generate revenue and manage customer experiences through digital experience. Soon enough, digital transformation will be such an important functional aspect in a business that we foresee there will be a specific task force to oversee this implementation.
  
  
• Key technologies that will form the foundation for digital businesses. We?ll see the assimilation of big data, intelligent automation, IoT, cybersecurity becoming integral in business operations and processes, customer services and employee workplaces. As such, we will see the rise in demand for digital skills and businesses allocating more IT budget to support digital transformation initiatives as we welcome the new norm on digital reliance.
  
  
• Big data analytics will remain as the core in digital transformation as businesses take advantage of the data collected to deliver personalised services, and discover new insights using emerging classification and analysis.
  
  
• As a result, services that are able to craft highly personalised and contextualised customer experiences with both implicit and explicit data collected will draw out the winners that have successfully integrated and have true understanding of the scope of customer experience.

SMP: What are your top overall five data, ICT, IoT etc., tips and why?

JL replies with:

• It may be time consuming at first but it is important to clean all data from all sources so as to reduce complexities and maximise cost savings.
  
  
• Whilst planning for digital transformation initiatives or getting the most valuable insights into business performances, it is imperative to ask the right questions, identify business priorities and consider the end goal that would bring the most value to the organisation.
  
  
• For those that are new in implementing big data analytics into their businesses should consider working with a specialist and experienced developer. This  would ensure that structures and systems are standardised to avoid inconsistencies that can be costly and time consuming to resolve later on.
  
  
• As businesses begin adopting digital transformation initiatives, it is important to ensure usability and accessibility of the solution for non-technical users for efficient and effective decision-making.
  
  
• Investing in digital skills would be fundamental as we head into the era of digital transformation. This will not just ensure operational efficiency but also manages cost savings for the business.

SMP: Best way to contact you and BIGIT Technology Malaysia 2016?

JL: They can contact me at june.lee@olygen.com or call at +603 2261 4227
Keep up-to-date on Twitter @BIGITTechnology and hashtag #BIGITMY2016.


SMP: What did you have for breakfast / lunch?

JL: I had Korean Kimchi Jiggae with too much rice.

SMP: What?s the last good thing that you did for someone?

JL: I planned a whole day of mini surprises for a close friend?s recent birthday.

SMP: If you weren?t working at BIGIT Technology Malaysia 2016 what would you be doing?

JL: Travelling around the world.

SMP: When / where did you go on your last holiday and why?

JL: I went to Niseko, Japan earlier this year with friends for my first ever experience snowboarding.

SMP: What?s the first thing you do when you get into the office of a morning?

JL: Breakfast with coffee.

SMP: If you had a superpower what would it be and why?

JL: Telepathy. For the simple reason of fulfilling my curiosity of knowing what goes on in people?s minds and the explanation behind each thought.

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