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MySpace to introduce Facebook-style news feeds

Rachel Hawkes (Social Media Portal) - 27 November 2007

MySpace, the popular online social network owned by Rupert Murdoch's News Corporation will be introducing a news feed similar to that of Facebook's within the next month and a half.
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The news feed has been one of the more popular aspects of Facebook, and when Facebook opened their site to welcome non-students there was a mass migration from MySpace to Facebook.

According to Peter Levinsohn, Fox Interactive Media President who was speaking at Reuter's Media Summit yesterday, MySpace is planning to introduce a segmented news feed that allows users to create a seperate feed for work, family and friends.  He says the new feature will let you "express yourself in all those different segments."

This segmentation has not yet been introduced to Facebook, although there is a big need for it as more and more networking is done through Facebook Groups.  The introduction of MySpace news feed will give users the ability to exercise a level of control over their online persona's.

As yet, no social networking site has successfully been able to introduce a model that allows users to have a seperate identity for friends, family and work with full control over who sees what.  MySpace news feed may be the first step by the primarily-consumer driven site to create a destination for all a users business and personal needs and help bring users back.



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