Social media platform KickApps have today launched a new solution that allows their customers to quickly and easily generated revenue through in-stream video advertising in conjunction with AOL's Advertising.com
The partnership combines KickApps community building services with Advertising.com's Lightningcast video ad-serving system. According to a
press release issued today, the pair are billing the new solution as an industry first.
The partnership will allow publishers to serve ads through both editorial and user generated content (UGC) on social media sites powered by KickApps.
Alex Blum, CEO of KickApps says, ?The integration with Advertising.com?s Lightningcast platform gives our publishers a new way to monetize both editorial and user-generated content, enabling them to get even more value from their KickApps implementation. Additionally, it opens the door for advertisers to reach their desired audiences in the context of our customers? sites.?
Advertising.com?s Lightningcast platform helps Web publishers to insert, manage and track ads that are incorporated within their videos. The new integrated solution will now enable KickApps affiliates large and small to generate advertising revenue from their sites.
Advertising.com's president, Lynda Clarizio explains, ?Owners and distributors of broadband video are realizing the potential of in-stream advertising. This combination of user-friendly community building and streamlined video ad serving will enable publishers of all sizes to deliver video ads that are relevant to their specific site content.?
KickApps customers include ABC Family, VIBE Magazine, HBO, Cinemax, BET Networks, Cox Television, Fila, Kraft Foods and P&G.