Social media monitoring platform, Ripple6 has today announced the launch of their new white label platform.
Ripple6?s technology will allow publishers and marketers to embed a word-of-mouth analytics tool into their existing or newly formed social networking sites to ?measure the flow of content and messages across communities.?
The companies chief executive officer Sang Kim comments, ?We deliver to our partners a way to develop deeper relationships with consumers and offer compelling data and insights to validate their social media efforts.?
According to the press release issued today, Ripple6?s platform will also display a geographic breakdown of members as well as highlighting who reacts to what messages and who passes messages on and keyword density to track the tone of conversation.
Current Ripple6 partners include
Proctor & Gamble, who has been integrating the social media monitoring software in a selection of campaigns for the last twelve months. Stan Joosten, the innovation manager of holistic communication at Proctor & Gamble says, ?Online communities offer potential to activate and accelerate word-of-mouth, and to build engaging connections between brands and consumers. Our partnership with Ripple6 has provided us a unique opportunity for marketing innovation in social media, with a look beyond traditional online advertising and toward developing even stronger relationships between consumers and P&G brands.?
With its launch, Ripple6 becomes the parent company of Kim's social networking site,
MomJunction.