AOL?s Black Voices has today
announced the launch a new three-minute video round-up of the week?s activity of interest to African-Americans. The six week program will run every Friday and is sponsored by
Toyota.
The ?
Black Voices Weekly Wire? will be hosted by actress and R&B artist Tatyana Ali, best known for her role as Ashley Banks on The Fresh Prince of Bel-Air. The program will cover salient news from the world of fashion, music, movies, TV and interactive entertainment of interest to the Black Voices community. Viewers will also have access to a forum where they can interact on what they have seen.
Black Voices director Tariq Muhammad comments, "Black Voices is thrilled to work with Toyota to bring our audience this exciting entertainment wrap up hosted by celebrity Tatyana Ali. The Black Voices Weekly Wire gives users a one-stop shop for catching up on the previous week?s most buzz-worthy news.?
The program, which will run through until 01 August 2008, is the result of a collaborative effort by AOL?s
Platform-A and Toyota. Through the sponsorship, Toyota aims to expand awareness of its new 2009 Camry V6 XLE amongst the African-American demographic and more particularly African-American women.
Dionne Colvin, national advertising strategy and planning manager at Toyota Motor Sales, USA Inc., ?We want to reach the target by providing compelling content that puts African-American women in the driver?s seat and Black Voices is a leader in reaching this valuable consumer online.?
Accordingly to ComScore Media Metrix,
Black Voices has more than six million unique visitors monthly.