Developed by British Airways, a new blogging and social networking site is
set to bring a traditional concept into the digital age. Metrotwin.com aims to foster ties between Londoners
and New-Yorkers on the basis of a ?twinning? theme that will function as a
guiding thread running through the entire content of the site.
Users are encouraged to link or ?twin? all manner of things in both
cities by issuing recommendations following an ?if you like this, you will like
that? formula. ?Ultimately we want
everything on the site to have a ?twin?, whether it be a place, a neighbourhood
or a person,? writes development team member Richard Lawson on Metrotwin?s
official blog.
His colleague ?Tim? sums things up, explaining, ?What?s Metrotwin? Well, in a nutshell it?s a totally new way to
experience London and New York: an online community that brings you
recommendations of the best places to go in both cities from the people who
actually live and work there.?
The site has been under construction since April and was soft-launched
on an invitation-only basis on 03 July 2008. Its official launching is announced for later
this summer, and is expected to be backed by a large budget promotional
campaign.
It is not yet known whether British Airways plans to extend this
twinning concept to other destinations.