Geo-mobility social
networking platform GeoSentric Oyj (GyPSii) has announced an agreement whereby it will be
providing technology, products, worldwide data centre infrastructure, and
GyPSii branding rights on a worldwide non-exclusive basis for a number of hand-held
devices manufactured by international technology giant Samsung.
The agreement stipulates that
GyPSii?s mobility digital lifestyle application will come pre-installed on
Samsung?s Omnia (SGH-i900) and SGH-i780 models as an embedded application,
enabling their owners to immediately access the platform?s location-based
social networking features of the GyPSii suite.
They will also be able to create and share user generated content (UGC)
with GyPSii?s global user community, as well as interoperable social networks
such as Facebook. In addition, GyPSii?s
PlaceRank? technology will be used to present users with relevant user generated
content, location-based points of interest and advertising.
GyPSii chief executive
officer Dan Harple calls attention to the mutual benefit in the endeavour,
stressing that, ?This distribution and partnership agreement brings GyPSii to
millions of new users, enabling us to penetrate new markets, expand our global
footprint and leverage the strength of the Samsung brand to drive marketing,
distribution and new revenue streams.?
Samsung?s share of the
global market for handsets does indeed provide GyPSii with a wide base of
popular supporting hardware through which to showcase its products and services. In accordance with the worldwide scope of the
agreement, the application will be distributed to users in a wide variety of
local languages. Business models designed
by GyPSii will be used for purposes of revenue sharing between GyPSii and
Samsung.
GyPSii is currently
supported by Symbian, Windows Mobile, and BlackBerry devices, as well as browser-based
Internet connected devices and the Apple iPhone.