As user generated rich media content becomes an evermore widespread means of self-expression, ordinary individuals are increasingly on the lookout for ways to improve the production quality of their homemade photo and movie posts.
Announced today, a new custom video editing service for members of South-Korean social networking platform
Cyworld aims to fulfill this desire.
The new feature is the outcome of a joint effort by Cyworld and video editing software provider
Muvee. It enables Cyworld?s 20 million strong audience to use Muvee technology to give a personal touch and a professional finish to the videos and photos they publish online through the addition of music and a distinctive visual editing style selected from a repertoire that currently offers several hundred different options.
Editing styles can be acquired using Cyworld credits called ?dotoris?. The resulting personalised film sequence (referred to in the
press release as a ?muvee?) can be immediately displayed on the user?s Cyworld mini home page, or ?Hompy?.
Muvee chief executive officer Terence Swee sees the endeavour as an effort to meet the high standards borne from the South-Koreans? pioneering attitude to social media and virtual worlds, commenting that, "muvee is proud to be Cyworld's chosen platform provider for a service that can both satisfy the ease of use and interactivity demands of discerning Korean internet consumers, and match the scale of Cyworld's service level requirements."
According to a recent Organization for Economic Co-Operation and Development (OEDC), South Korea boasts the world's highest household broadband penetration, combined with one of the most advanced mobile cellular networks. Whether they are taken as a cause or as a consequence, these facts square with the high popularity of social networking services with the South Korean population.