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Popular UGC site YouTube launch Community Help Forums

Staff (Businesswire) - 17 July 2008

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Google-owned YouTube is allowing users to exchange tips, ideas and feelings about the site and how to use it through the launch of a new community forum today.  Featuring discussion boards dedicated to themes such as Announcements, Bug Reports & Issues, How-to's and TestTube Feedback, these new Community Help Forums are set to function as a a place for peer-to-peer support for video sites core fans.

The forums are accessible either through the Community Tab, YouTube?s Help Centre or directly through a specific link featured at the bottom of most pages on the site.  They are intended to be run by users for users, with intervention on the part of YouTube staff occurring only to announce updates on bugs, upcoming features or general news items.  Comments can de read by anyone, and the only requirement for posting a question or a reply is to be logged into a YouTube and/or Google account and to click the "Join this group" tab when first visiting the forums.

The post on YouTube?s official blog announcing the new offering says that the end goal of the endeavour is that the forums should become the first point of call for users encountering difficulties on the site.  Brand identification may be said to have reached a high point indeed when troubleshooting can be successfully outsourced to the user audience itself.




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