Rich media advertising platform
VideoEgg today announced the addition of several new features they say will increase the level of user engagement with a set pricing model.
The new features include real-time RSS feeds, zip code-specific messaging and e-commerce friendly functionality that allows for, ?merchandising multiple items in a single real-time ad experience.? Rich-media ads served from the VideoEgg platform will also now be further disseminated throughout the social media landscape using the viral capabilities of social networks such as Facebook, MySpace and Digg.
Top-down sectors of activity are not neglected, with features on offer that are tailored to the needs of specific industries. At the time of writing, sector-specific applications exist for the automotive, retail, wireless and entertainment industries. The last of these, for instance, is offered a tool that enables marketers to target local consumers by adding nearby movie listings to theatrical previews.
According to Troy Young, chief marketing officer at VideoEgg, "The ad experience is ripe for innovation. We need to replace the banner with portable media experiences that leverage the power of video, feeds, maps and localization. We can get consumers to engage ? we just have to make online advertising more interesting."
Both viral and vertical sectors can expect to benefit from a pricing model designed to provide accountability and measure the impact of advertisements circulated through the network. Based on the principle of cost per engagement (CPE), the system distributes ads for free, charges being levied only when consumers engage with the brand content promoted.
In the four months since its inception, the CPE model has attracted several high-profile clients including Hershey?s, Fox, adidas, Nike, Comcast, Disney, GM, Mazda and Microsoft.