Announced
today, the latest version of the Volantis Storefront mobile commerce product aims to enable promoters to
reach out to consumers accessing Facebook through their mobile handset,
providing them with a new tool for leveraging the marketing potential of mobile social networks.
The
ability to access their favourite social network through their mobile phone was
a new frontier in social media, encouraging users to connect, share
and recommend rich media content such as music, mobile games and ringtones from wherever
they were. With this in mind, Volantis Storefront version 2.7 is engineered
to help mobile network operators to
solve a problem that has thus far proved intractable, that of exploiting the
full potential of viral advertising and distribution and staying in
control of their content and services at the same time.
The social dimension of the
new offering is directly visible on screen, with users able to view their friends? recommended
content as well as their own, purchase products or services and create wish
lists. Personalisation capabilities
based on user preferences and behaviours are available for precision targeted
promotional campaigns.
Volantis chief executive
officer Mark Watson sees all this as a beginning, underlining that, ?We?re
continuing to add more Facebook integration to the Volantis Content Delivery
Platform so that, in addition to core functions such as content ingestion,
adaptation and delivery, it can provide a complete integrated platform for
campaign management and advertising delivery, across both fixed and mobile
channels and linking the social networking channel with email, mobile
messaging, on device portals and mobile browsing.?
At the time of writing,
subscribers to Volantis Storefront include both operator customers such as MTN,
VimpelCom, Turkcell, AT&T & Hutchison 3G and content providers such as
World Wrestling Entertainment (WWE) and FT.com.