Whilst everyone is
aware of social networks? crucial importance as a marketing medium, their
usefulness as an in-house management tool is sometimes overlooked. Socialcast, a provider of bespoke corporate networks
that aims to help its clients leverage this potential, announced today
the addition of several new features to its Software-as-a-Service collaboration
platform.
The new software is intended to improve on
Socialcast?s previous technology?s ability to pool and disseminate employee
knowledge and creativity. With the
platform?s assistance, project managers can hope to monitor ongoing projects
and employee performance more closely, allowing them to better coordinate complex
tasks and pilot them towards completion.
The new functionalities on offer include mini user
profiles that higlight essential data (such as name, latest status post, connection,
links to external services and co-worker?s contacts), as well as a worklog
based on a micro-blogging format that enables users working on the same project
to keep track of what their colleagues are doing. A bookmarklet tool is available to allow
employees to share their status updates and hyperlinks at all times, and a
suggested contact directory is geared towards generating fruitful introductions based
on community contributions and exchanges.
Chief executive officer
of Socialcast Tim Young underlines
the usefulness of intranet-based networking tools in the context of a
multinational company, commenting that, ?In today?s office environment, more
employees are working remotely and collaborating with co-workers in different
locations across the globe. Our
corporate social-networking platform is very robust and provides unique and
useful ways for users to communicate with each other, further enhancing our
offerings to customers."
Socialcast's clients include Hot Topic and Guitar Center.