The NFL has today announced the addition of social networking functionality on
NFL.com, powered through social media platform provider, Pluck.
The site enhancements will allow the NFL.com audience to create profiles and connect with other users, in addition to being able to rate and review news and content on the site which NFL.com hopes will ?extend their game day experience.?
Richard Rosenblatt, chief executive officer of
Demand Media ? Pluck?s parent company ? says, ?Today?s sports entertainment experience is becoming as social online as it is offline. By implementing technology designed to enhance relationships with fans, the NFL is bringing people even closer to their favourite teams and to the game they love.?
Pluck also provides social media capabilities to sites such as USA Today, The Washington Post and Discovery.