ReverbNation enables Myspace Music to offer better fan management tools
Music social network Myspace
has announced a partnership with ReverbNation that will see the marketing and promotion platform integrate its fan relationship management application with Myspace Music.
The FanReach application will be available automatically for all bands and artists signed up to Myspace and allow them to manage email marketing with fans more efficiently. The app, which is free for under 500 fans or those not requiring customisation, also enables bands to import external fan databases to manage from within the same platform.
Mike Doernberg, chief executive officer of
ReverbNation says, ?Our mission is to empower Artists to grow, nurture, and maintain their fan relationships. The integration of FanReach? into the fabric of Myspace will help Artists maximise the relationships they are cultivating at Myspace, and to convert some of those ?friends? into proprietary relationships in their own email database. The Artists? profiles just become a lot more valuable to them.?
New Tools For Artists From Myspace Music
A ?join our mailing list? module can be easily plugged-in to the Myspace profile and bands and artists can access the FanReach application from within
Myspace or by logging into ReverbNation. FanReach will also provide detailed reporting with open-rates, click-throughs etc. The database management tools also offer the ability for more targeted communications, as they enable demographic sorting by location and age.
Myspace Music?s president, Courtney Holt comments, ?Our goal was simple, to provide artists with the best fan relationship management tool. We partnered with ReverbNation to bring their market-leading FanReach application to our platform.?
ReverbNation?s platform boasts more than one million artists and music stakeholders.
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