New mobile application Flowd to connect fans with artists and bands
A new mobile application for iPhone and Android devices has
launched today. Flowd, created by NASDAQ listed company Digia, is a new location based mobile app that aims to connect fans directly with their music idols.
The official announcement says that Flowd ?facilitates two-way conversation between music acts and their fans, bringing them closer together than before.? The application keeps fans updated with the latest news, views, tours and public appearances. Interestingly, it also offers users rewards for their loyalty.
Tommi Laitinen, senior vice president of
Flowd says, ?The music industry is changing rapidly and we see a need for new services that increase an artist?s ability to connect with their most devoted fans and manage their social networking from one place. Flowd?s combination of location based services, social networking and entertainment lets users and music acts interact at a whole new level.?
The loyalty program means that app users will have their voices heard and interactions on Flowd rewarded, earning points that will mean they receive exclusive access to merchandise and content from the Flowd acts they follow.
The location based aspect to the app means that users can check-in to places, Like and comment on places they have visited and create public and non-public places (being places that only those listed as friends can see). Flowd also offers
Facebook and
Twitter integration, with users being able to chat with friends, find the coolest spots, share pictures, private messages and status updates.
Music acts signed up with Flowd at launch include UK boy band The Wanted and DJs Armin van Buuren and Markus Schulz.
Buuren explains why he is involved in Flowd, ?There are many social media, but I?m always looking for new ways to connect with my fans, to keep them up to date with the latest news of what I?m doing and where I?m playing. Flowd is the perfect app for that, connecting with my loyal fans while I?m on the road.?
Flowd is available to both established and up-and-coming artists.