Ad spend across social networks is to reach almost $6 billion USD in 2011
eMarketer has
released a report predicting the global advertising spend across social networks will reach $5.97 billion USD in 2011.
This figure represents a growth of 71.6% from social media ad spend in 2010, which
will translate to 8.7% of total online ad spend this year. In the United States, marketers will spend in excess of $3 billion on social networks this year, which represents 10.8% of total digital ad spend.
eMarketer last predicted 2011 social ad spend in August 2011, at which time it predicted US ad spend was $1 billion less than the figures just released. Facebook, being the biggest social network in the world, is the primary driver behind the massive growth.
Debra Aho Williamson, principal analyst at eMarketer comments, ?2010 was the year that Facebook firmly established itself as a major force not only in social network advertising but all of online advertising. In 2011, its global presence is something multinational advertisers can?t ignore.?
eMarketer is predicting that ad spend on
Facebook will double this year to $4 billion worldwide and $2.19 billion in the US.
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