Elemental's The X Factor social media analysis from the live shows infographic for Week 3
The fourth week week of the live shows have arrived, but what impact has social media had upon The X Factor as the competition heats up?
Elemental's third infographic tells the social media story so far and outlines the journey from a social perspective of the contestants, jugdes and the programme makers.
With the media continuing to report the audience figures in decline and Simon Cowell taking a keen personal interest in turning it around, Elemental reviews the shows social media development as the countdown for The X Factor finals 2011 approaches.
Read the Elemental blog for the full social media analysis and measurement for the UK's most popular music television reality show.
The X Factor: Social media and the live shows infographic ? Week 3