Elemental's The X Factor social media analysis from the live shows infographic for Week 4

It was Halloween theme for week 4 and some of the acts experiencing a complete nightmare, especially two from Kelly Rowland's Girls Category, Misha B and Sophie Habibis, left to fight out it in the final two sing off. Kelly's girls weren't the only ones with problems. Tulisa Contostavlos managing The Bands also experienced turmoil with Ashley Baptiste leaving boy band The Risk on Thursday, having to be replaced by Ashford Campbell, formerly of band Nu Vibe that left in week 2 in a sing off with Frankie.

Although the social media profiles of the contestants seems to be levelling out and not much between them, these two have a pretty healthy social media audience buzz around them, particularly Sophie who has always at the top of the bunch, if not very close to it.  

Misha came out on top, but only another social media week will see if her army of online and more importantly 'voting' fans can keep her safe.

See the infographic for more social media analysis and insight awesomeness. Read Elemental's blog for the full social media analysis and measurement around the music reality show for week 4.  Stay tuned for more weekly infographics throughout the duration of the programme @elementalcomms.

The X Factor: Social media and the live shows infographic ? Week 4