Switch your game on with O?Reilly?s Gamification by Design
Gamification by Design: Implementing Game Mechanics in Web and Mobile
Apps authored by Gabe Zichermann and Christopher Cunningham tackles the
increasingly popular subject of gamification. It?s an area often
misunderstood, and from we?ve what seen in a few magazines and across a
few forums, it?s a topic that a few in the industry need to get their
heads around. It?s a good job there?s this book published by O?Reilly,
which sheds light and guides readers through the topic (gamification is
the new buzzword on the street) that will continue to be a huge talking
point throughout 2012.
Great books need to be written by even better authors and this book offers two that have the right credentials. The first, Gabe Zichermann
is an author, public speaker, serial entrepreneur, and the foremost
expert on the subject of gamification. His book, Game-Based Marketing
(Wiley, 4/2010) has achieved critical and industry acclaim for its
detailed look at innovators who blend the power of games with brand
strategy writes O?Reilly. Zichermann is also the author of the Gamification Blog at and chair of the Gamification Summit and Workshops.
Zichermann?s co-author, Christopher Cunningham
is a software architect and developer who helped found ChroniQL, an
early gamification solution; beamME, a mobile social application; and
TrekMail, a breakthrough mobile email/text application. Christopher has
deep expertise with agile development processes and distributed team
management.
The book looks at how marketers can bring game mechanics to
mobile apps and websites that engage consumers, building better
relationships with brands increasing the potential for viral hooks.
From Foursquare, Groupon, Nike+ and Zynga the book provides practical
guidance in strategy, design and development of game concepts, which
embrace social environments. As a greater understanding of gamification
becomes apparent (with the help of books and advocates such as
Cunningham and Zichermann), it will certainly have an impact on the way
that marketers construct activity and campaigns, engaging with
audiences. As highlighted by Zichermann, ?Gamification is fundamentally
changing the way we design products, consumer interactions, and
marketing strategies."
If you?re not in the know and want to be, or have some skills, but
wish to up your game (pun intended), this may be the book for you.
We?re giving you the chance to win one of 10 copies of Gamification by Design that we?re having on our stand (stand Social P12) at mediaPro. For a chance to win visit our O?Reilly mediaPro book competition.
We?ll be reviewing the book when we grab some time after mediaPro. In the meantime, read more about the book in the O?Reilly press centre.
Not one for competitions and want to get your hand on the goods now? Gamification by Design can be purchased directly from O?Reilly?s online shop or on Amazon.
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This atricle first appeared at the Elemental blog.