X Factor social media analysis still on course to predict winner

Elemental's The X Factor social media infographic week 9 from the live show
2011, series 8

The semi-finals didn't fail to disappoint on drama and the performances as the four contestants battled it out in the penultimate X Factor weekend.  Even though the judges had no control over who stayed or who went this week, it didn't prevent more drama being unleashed.

Motown and songs that the contestants thought could get them through to the finals saw our X Factor social media infographics and analysis proved right thus far.  Misha B received the fewest votes seeing the inevitable happen (and without sing off and the judges unable to save her, the positive Mancunian?s turbulent journey ended).

Misha B's social channels never really recovered after the bullying allegations in Week 4, with her Week 5 social media currency plummeting to under 10,000 new fans per weekend ? where it stayed until this week (10,085 new fans this weekend, which is almost 5% growth). From that point onwards, very evident through the social data we have collated, her standing in the competition suffered despite her strong performances.  She was allowed to sing a goodbye song, Jessie J's ?Who You Are?, and although a spectacular artist, her social media currency wasn't strong enough to followers into votes.

See our infographic for our X Factor social media predictions on who will be the winner. Do you think that Little Mix are still on course?

See the infographic for more social media analysis and insight awesomeness.  

Read the Elemental blog for the full social media analysis and measurement around the music reality show for week 8.  Stay tuned for more weekly infographics throughout the duration of the programme @elementalcomms.

The X Factor: Social media and the live shows infographic ? Week 9