Integrated Social Media Marketing Event touches down in Asia February 2012

Integrated approach leverages social media for enhanced engagement and branding

Pacific Conferences? Integrated Social Media Marketing Conference offers actionable insights into how brands can use the power of an integrated digital offering to engage in a two-way interaction with customers.
 
The Integrated Social Media Marketing Conference will be held in Singapore on 6-7 February 2012 and in Hong Kong on 9-10 February 2012, putting forward fresh strategies about the ways that businesses in Asia should harness multiple social media platforms to connect with customers and build their business into a social one.
 
Leading social media advocates and practitioners will discuss and analyse the different factors in Asia that influences digital platform adoption and the effect of social interaction on branding and sales opportunities.

 
With representatives from brands like AirAsia, Prudential, Intel, SingTel, Deloitte as well as digital consulting professionals, the conference will cover many key issues, including methods to seamlessly integrate digital elements into a traditional media offering, generate B2B links from social networks, enhance branded social profiles for better search rankings, manage social media crises, build brand communities, extend the social experience to a mobile platform, improve employee engagement with internal social media usage, measure digital ROI and more.

Tan Wen Ni, Conference Producer at Pacific Conferences comments, ?This year?s Social Media Conference will go beyond the social media participation debate to feature in-depth discussions on how to integrate digital into existing marketing plans for a holistic campaign that works for each unique business circumstance.?

If attendees book places now, they can qualify for the early bird pricing, and save an additional 10% when signing up in a group of three or more!
 
More information about the Social Media Marketing Conference events may be found at http://www.conferences.com.sg/conf-smm5.htm and the full programme at http://www.conferences.com.sg/s1392-smm5-25t-k.pdf (opens intp a PDF document).