Search Engine Strategies: SES London 2012 hits London next week

The four-day long search engine event SES London 2012 Conference and Exhibition hits London next week from 20-24 February.   Known for being primarily a search event, SES consistently evolves to cater for developments in the digital world including content strategy, mobile and social media.  

SES kicks off at The Queen Elizabeth ll Conference Centre, Broad Sanctuary in London with an international line-up from technology vendors, social businesses, search engines and search engine marketing professionals.  Across four days, the SES schedule is:

• Onsite Training (Mon) 20 February
• SES Day 1 (Tue) 21 February
• SES Day 2 (Wed) 22 February
• SES Day 3 (Thu) 23 February
• Social Media Summit (Fri) 24 February

Established in 1999, SES is an event is attended by agency and brand marketers from all levels and corporate decision makers that wish to keep ahead with everything search; including the related channels that have an impact upon the medium, such as social media.

With training on the first day (Monday, 20 February), SES takes place over 3 days with separated tracks in themes.  Day 1 will have a SEO track and a PPC track along with a kick-start to the conference with an introduction for beginners.  Day 2 also includes a SEO track and a PPC track but follows with a Social Media Track discussing solutions on a budget.  Day 3 also features 3 tracks, which include; ?Accelerator? with advanced information, a ?Hot Topics? track discussing competitive analysis and a track on Local and Mobile.

Further highlights for 2012 attendees include; Meet the Experts Roundtable Forum? where attendees can network and share ideas with peers and leading industry specialists, ?Accelerator Track? which offers advanced presentations for more experienced practitioners and an ?Audience Choice Competition?.

SES London?s theme will be based around the relationships between search, social and Google+. This will allow attendee?s to review their online strategies for 2012 by experiencing three days of instant insights into search, social and analytics from industry professionals.

Details to note:

Exhibition Hours:
Tuesday, 21 February 10:00-6:30pm
Wednesday, 22 February 10:00-3:00pm

Conference Hours:
Tuesday, 21 February 9:00-5:30pm
Wednesday, 22 February 9:30-7:00pm
Thursday, 23 February 9:30-5:15pm

Training Workshops:
Monday, 20 February 8:30-5:00pm
Friday, 24 February 8:00-5:30pm

Keeping in touch with all things SES London by visiting http://sesconference.com/london/, Tweet at @SESConf, hash tag #seslondon, find them on Facebook, chatter at Blog and on LinkedIn.