ClipSync Appoints Jeff Price, a Leader in Digital Marketing, to the Company?s Board of Directors

SAN FRANCISCO--(BUSINESS WIRE)--ClipSync, a company delivering the first true social TV platform that makes TV viewing highly interactive, engaging and more fun, has announced the appointment of former Sports Illustrated Digital president Jeff Price to the company?s board of directors. Price brings ten years digital experience, and 20 years brand marketing experience for companies like Sports Illustrated and MasterCard to ClipSync?s board.

?Jeff?s deep background and leadership in digital marketing lends itself well to ClipSync,? said Itzik Cohen, founder and CEO, ClipSync. ?Jeff was ahead of his time when he launched Sports Illustrated?s highly used and successfully monetized fantasy platform on Facebook. It is this level of digital media experience that will be especially valuable to ClipSync as we lead in driving the adoption of Social TV.?

In less than four years, Price turned Sports Illustrated Digital into a highly profitable digital business for the entire franchise, transforming Sports Illustrated into a vibrant 24/7 sports brand as both an online destination and across social media. In 2007, Mediaweek named Price and the leadership team at Sports Illustrated, the Digital Leadership Team of the Year. Prior to leading the digital business, Price served as Sports Illustrated VP/Chief Marketing Officer.

With the emergence of social networking, ClipSync?s technology responds to consumer behavior and desire for social interaction, centering upon interacting while watching video content.

ClipSync enables consumers to enjoy a highly engaging ? solo or co-viewing experience ? that utilizes social media and other interactive features embedded within the content, such as playing trivia while watching; chatting with others; throwing digital tomato icons at the screen, and leaving comments. The interaction occurs at the exact time the video content is being consumed ? all from one screen ? with the social features synchronized to the content at hand.

ABOUT CLIPSYNC

ClipSync is leading the re-emergence of TV as a social and shared activity, making TV and video viewing more fun. ClipSync delivers the first true Social TV platform that makes TV viewing highly interactive, whether watching alone or with others. Through ClipSync?s white-labeled, Social TV platform, media companies can drive viewership with integrated social media tools, and offer interactive, creative ad formats customized to best suit their content. ClipSync?s solution is unique in that the level of engagement and interactivity is all delivered within a single screen experience on the PC, and takes place while media content is displayed, making it the only truly Social TV solution on the market today. ClipSync was founded in 2007 and is based in San Francisco, CA.