SEVEN Adds IM to Its Push-Enabled Mobile Messaging Portfolio
Company Leverages its Mobile Push Technology Expertise to Further
Drive Global Customer Usage and Operator ARPU with Mobile Instant
Messaging
CTIA Wireless I.T. & Entertainment 2009
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Today, SEVEN®, the global leader in push-enabled
mobile email and messaging solutions for mass market devices, announces
that the SEVEN Mobile Instant Messaging application is available for
mobile operators and device manufacturers to further enhance their
device and service offerings. The SEVEN Mobile Instant Messaging
application is powered by System SEVEN, the industry?s leading mobile
push platform for mass market devices, which is proven to reliably scale
to millions of users ? industry experts forecast the number of IM
accounts to grow to more than 3.7 billion by 2012, making it one of the
largest mobile service opportunities after email.
SEVEN Mobile IM supports multiple IM accounts ― including Yahoo!
Messenger, AIM, ICQ, Microsoft Windows Live Messenger, Google Talk
(Gtalk) ― and delivers on SEVEN?s mission to provide users with easy
access to all the services of their choice, on the device of their
choice. From feature phones to advanced smart devices, the SEVEN push
technology, applied to Instant Messaging, opens the service to mass
market adoption by providing a superior user experience that includes:
-- Desktop-like IM capabilities: the SEVEN Mobile IM user
experience mirrors that of the desktop with functionality such as buddy
lists, presence enablement, status updates, chat, and the ability to
find and invite friends;
-- Fully certified and branded IM clients: the SEVEN Mobile IM
application is branded to match the service provider?s identity; and,
the certification process ensures reliability and a high quality of
service;
-- An always-on user experience: the SEVEN Mobile IM client
remains active in the background, and provides users with instant
notification of status updates and incoming messages ― even when the
device is busy with other tasks;
-- Smart, battery-saving notifications: with SEVEN?s push-based
notifications, the device and the IM client are pinged only when new
information needs to be delivered and helps to maximize battery life for
the device.
With the combined capabilities of SEVEN mobile email, calendar,
contacts, rich messaging and IM, SEVEN enables wireless operators and
device manufacturers to fast-track their way to highly reliable,
scalable and integrated push-enabled messaging services ― giving them a
marketable edge over their competition while reducing the overall
infrastructure costs of delivering the services.
?As operators look at new avenues to drive ARPU, sell the value of their
data plans and decrease churn, the user experience for messaging
services is becoming paramount,? said Ross Bott, CEO and president of
SEVEN. ?By embedding our proven mobile email solution and our new
instant messaging services on mobile devices, everyone, including
operators, device manufacturers and end users, will benefit from the
improved usability, operational efficiencies, and financial returns
enabled by our platform.?
SEVEN will demo its Instant Messaging application at the CTIA event in
San Diego October 7-8, 2009. Users can experience SEVEN push mobile
email today by signing up for a free trial at http://preview.seven.com/.
About SEVEN
SEVEN® is the leading provider of push-enabled mobile email
and messaging solutions for mass market devices. The company is the
first to provide wireless operators and device manufacturers with an
integrated mobile platform that allows them to simplify the delivery of
mobile data, applications, and services to a broad portfolio of devices.
With services powered by SEVEN, operators and device manufacturers can
increase customer loyalty and give subscribers access to the email and
messaging services of their choice on the device of their choice.
The company's expertise in bringing near 100% adoption of mobile
services on any specific device has made it a logical choice for more
than 130 operators worldwide. Today, SEVEN runs on 500 device models
from leading manufacturers.
SEVEN is headquartered in Redwood City, California, with offices around
the globe. For more information, visit www.seven.com.