The 2009 Under Armour Baltimore Running Festival to Be Showcased via
New Social Media Platform
R2integrated, Corrigan Sports Enterprises Partner to Deploy R2iSMASH
BALTIMORE--(BUSINESS WIRE)--R2integrated (R2i), a leading Internet marketing company, in partnership
with Corrigan Sports Enterprises (CSE), today announced that the 2009
Under Armour Baltimore Running Festival will be presented online through
a new social media platform called R2iSMASH.
Site located here: http://baltrunfest.r2ismash.com
Created by R2i,
R2iSMASH drives interactivity around specific events, campaigns, or
initiatives by combining feeds from popular social networking sites into
one presentation window. The R2iSMASH site developed for the Baltimore
Running Festival will feature live streamed video, Tweets,
texts, Flickr
and cell phone photos, and blog feeds?all collected simultaneously,
yielding a real-time gallery of event content and commentary.
?Unlike most social media tools that push internal messages outward,
R2iSMASH technology gathers external messages inward and neatly packages
them for exhibition,? said Matt
Goddard, CEO, R2i. ?We?ve never seen a major metropolitan running
festival?or major sporting event for that matter?harness social media in
this way, and we?re excited to be aligned with CSE to make sports
broadcast history.?
Corrigan
Sports Enterprises, which manages the Under
Armour Baltimore Running Festival, is projecting 20,000 total
runners for the day?s five races all taking place on October 10. By
using R2iSMASH, CSE provides both festival participants and
non-participants with a unique way of tracking the event and sharing in
the experience?live. Fans, friends, and family of runners competing in
the festival can now watch the scene unfold from almost anywhere in the
world.
Lee Corrigan, president of CSE, said: ?From a promoter?s standpoint, the
media world as we know it has changed drastically since this event
started nine years ago. With R2iSMASH we will leverage the viral impact
of social media and can give anyone who can not been here on race day a
taste of what one of Charm City?s premiere sporting events is all about.?
Additional features on the running festival R2iSMASH site will include a
results button that visitors can click to find runner finish times. Site
visitors can also view immediate updates from the official time car in
the ?Running Commentary? feed where they will be marked with a red bus
icon. Festival sponsor logos will be interspersed within the Flickr
photo stream as well. When the festival concludes, all images, Tweets,
and data captured on the R2iSMASH page will be archived and available
for review.
?With R2iSMASH, organizations can more effectively leverage social media
to promote and add value to their critical initiatives,? said Goddard.
?While other social media solutions require costly, time-consuming
custom development, the R2iSMASH platform is proven and can be deployed
in a matter of minutes. Once deployed, it is virtually maintenance-free,
and any required changes can be easily made.?
Early this year, R2i?which has had a 24 percent growth in revenue since
2008?deployed R2iSMASH sites to cover the
Sonia Sotomayor confirmation and the Michael
Jackson Tribute. Combined, the two sites aggregated more than
300,000 Tweets and texts feeds, and more than 5,000 photos.
For more information about R2integrated, visit www.r2integrated.com.
Information about the 2009 Under Armour Baltimore Running Festival: www.thebaltimoremarathon.com
About R2integrated - R2integrated provides platforms which enable
companies to more quickly and easily distribute critical communications,
leverage social media and social networks, and implement rich internet
applications. R2i technology empowers companies to create and manage the
dynamic media and social interactions that drive brand value and sales
in the age of peer-to-peer communications. They have helped the world?s
largest corporations improve their customer communications and
relationships, including Yamaha, Forbes, Black and Decker, Heineken, and
the National Aquarium by providing them internet marketing systems that
provide direct, compelling interaction with their customers.
About Corrigan Sports Enterprises - CSE is a leader in sports
marketing and event management in the Baltimore/Washington D.C. region.
Founded in 1991, CSE owns and operates the following events: Under
Armour Baltimore Marathon, the CareFirst BlueCross BlueShield Frederick
Marathon, the Charm City Challenge All-Star Basketball Game, the Capital
Classic, the Toyota Pro Beach Volleyball Series, the Scion Trash & Jam
(Extreme Sports), BikeJam and the Under Armour All-America Lacrosse
Classic.
R2integrated
Matthew Pugh (443) 527-1552
matthewpugh8@yahoo.comor
Corrigan
Sports EnterprisesDave Gell (410) 900-8380
dave@corrigansports.comRead more