Topman?s Vespa Boys hand out thousands of gift cards
Vespa Boys kick-start Topman Oxford Circus flagship store launchTopman?s Vespa Boys rev-up customers for the new London Oxford Circus flagship menswear store
Men?s fashion store Topman has selected four male models to cruise popular hot spots around London on Vespas to give away as thousands of free Topman gift cards ahead of its new flagship store opening in Oxford Circus.
Topman?s Vespa Boys, Noel, Michael, Jack and Danny will have their movements mapped on the
Topman blog and tweeted on
Twitter so that Topman fans can track them down for their free gift card.
Topman?s flagship store at Oxford Circus in London
http://www.topman.com will open on Thursday, 17th September 2009 with numerous promotions leading up to the monumental day and beyond. There will be over 5,000 keys to be given away by the Vespa Boys alone, there is plenty opportunity for everyone to win a great range of prizes.
Topman?s Oxford Circus store will become the ultimate menswear destination - revealing a brand new upper floor of dedicated menswear to its customers. The London store has seen a huge store expansion programme which has increased the current trading space to a massive 23,000 square foot.
The new Oxford Circus store has been modelled on the New York City flagship store, carrying many of the same shop fittings and design treatments. It will be the new home to all of Topman?s existing ranges and designer collaborations which include TM Design, Lens, the new high end Ltd range and also mainline collections from MAN designers James Long and Christopher Shannon.
It will also launch a host of new additions and service points including a live DJ booth by Rough Trade, personal stylist, an EAT cafe with Wi-Fi access and Sharps barber & shop; making the new store on London?s Oxford Street a true menswear shopping emporium.
For further information on the store expansion or more detail on any of the concessions or services within the store, please contact Kelly Reed, Topman PR Manager on +44 (0) 20 7291 2721
Keep up-to-date with all the activities of the Topman Oxford Circus Flagship store unveiling on the Topman Blog
http://blog.topman.com, follow Topman on Twitter
http://twitter.com/topmanUK and Flickr
http://www.flickr.com/photos/topmanuk/.
Note to editors
Images are available of
- The Vespa Boys
- The four different Vespas
- The gift cards being handed out
- The futuristic booth that will be in store at Topman to redeem the gift cards
About Topman
- Topman first started trading in 1978.
- There are now 185 Topman stores in the UK. Topman Oxford Circus regularly sees 75,000 customers each week.
- There are Topman stores in over sixty cities worldwide including America, China, Japan and Russia.
- Topman.com regularly ranks #2 store next to the Oxford Circus Flagship in the brand?s portfolio with over 280,000 unique visits every week.
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