BtoB Technology Marketing Thought Leadership Series Continues with
Social Media Webinar by Arketi
Neumeier to Highlight BtoB Social Media Best Practices, Share
Industry Case Studies
ATLANTA--(BUSINESS WIRE)--High-tech business-to-business public relations and marketing firm
Arketi Group announced today its second complimentary
webinar on BtoB social media (http://www2.arketi.com/l/14/2009-09-28/F13F7)
as part of its ongoing thought leadership series.
The webinar, led by Arketi Principal Mike
Neumeier, APR, will focus on the topic of social media for BtoB
organizations. Titled ?Social Media?s Role in the BtoB World,? the free
webinar will be Thursday, Oct. 22 from 2 p.m. to 3 p.m. Eastern.
During the webinar, Neumeier will examine social media?s role in the
BtoB marketing mix and highlight components of effective social media
strategies. In addition to showcasing several case studies of companies
successfully leveraging social media, he will share some results from
the 2009
Arketi Web Watch Survey, an analysis of BtoB journalists? use of
social media technologies.
?Many BtoB technology companies are seeking to incorporate social media
into their marketing mix for the coming year, but are unsure how to do
so,? said Neumeier. ?In this webinar, we will look at what other BtoB
technology companies have done and discuss how an organization can start
using social media in a strategic manner.?
Click
here to register for this free webinar.
Arketi?s thought leadership series serves as a platform for BtoB
technology PR and marketing professionals to openly discuss the impact
of industry trends, best practices and more.
View
the social media release.
About Arketi Group
Arketi Group is a public relations (PR) and marketing firm that helps
business-to-business (B2B) technology organizations accelerate growth
through intelligent strategy, public relations, messaging, branding and
demand generation. Consistently recognized by BtoB magazine as
one of the nation's ?Top BtoB Agencies,? Arketi?s core belief is that
marketing generates revenue. Clients benefiting from this approach to
B2B marketing include Cbeyond, Convergys, Inovis, OB10, The Network and
Xerox Mortgage Services. For more information, call 404-929-0091 ext.
202 or visit www.arketi.com.