Burst Media Acquires Giant Realm
Deal Reinforces Burst?s Position as a Champion of Vertical Content
Online
BURLINGTON, Mass.--(BUSINESS WIRE)--Burst Media, (www.BurstMedia.com),
a leading provider of advertising representation, services and
technology to independent Web Publishers, today announced that the
company has completed the acquisition of the business and assets of New
York-based Giant Realm, Inc. (www.giantrealm.com).
Giant Realm is a leading online media company that targets the tough to
reach male 18-34 year old demographic by delivering original,
high-quality content from respected voices in the hottest areas of
entertainment - including gaming, film, television, humor, music and
gadgets. Giant Realm provides advertisers with the opportunity to
integrate their brand into communities of gamers and entertainment
enthusiasts and has recently introduced a series of custom ad units
giving marketers new ways to capture the attention of this elusive
audience.
This strategic acquisition reinforces Burst?s position as a premier
enabler of vertical content online. It also enhances Giant Realm?s
track-record of success with the ability to leverage Burst?s resources,
processes, systems and technology. Giant Realm will continue to operate
as a division of Burst Media.
?In a short period of time, Giant Realm has demonstrated its ability to
succeed in building a top-notch entertainment network targeting the
highly coveted male audience,? said Jarvis Coffin, CEO of Burst Media.
?This acquisition represents a tremendous opportunity for us to support
vertical content providers and present advertisers with an effective
platform for reaching their well-qualified, targeted audiences.?
Burst, since its founding in 1995, has focused on the Internet?s unique
ability to deliver rich vertical content to hundreds of millions of
loyal visitors every day. This focus means advertisers have always been
able to turn to Burst in order to deeply engage with their target
customers. The union of Burst and Giant Realm supports vertical content
publishers who want to realize the high value of their inventory by
offering advertisers greater access to their target audience, and
exciting creative executions.
?By joining forces with one of the advertising industry?s true champions
of quality, vertical content online, we now have more resources at our
disposal that will allow us to help grow our publishers and provide an
even larger audience of qualified consumers to advertisers,? said James
Green, CEO of Giant Realm.
Mir Arif and Jonathan Adler of the Madison Park Group advised Giant
Realm on this transaction.
About Giant Realm, Inc.
Giant Realm, Inc. (www.giantrealm.com)
is a rapidly-growing online media company which helps marketers to reach
the male 18-34 demographic that has disappeared from the traditional
media landscape and online portals. The Giant Realm Publisher Group
delivers authentic content and community to enthusiasts of popular
entertainment categories including video games, film/TV and humor. The
New York-based company exclusively represents all websites that are part
of its publisher group and allows its publishers to monetize 100% of
their ad inventory. According to Google Analytics, Giant Realm currently
reaches 60 million individuals worldwide and 22 million in the U.S.
every month.
About Burst Media
An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com)
is a leading provider of advertising representation, services and
technology to independent Web Publishers. Burst Media enables
advertisers to reach finely segmented, engaged consumers as they visit
Burst?s extensive number of interest-based sub-channels. Through its
Burst Network and Burst Direct units, the company represents one of the
broadest and deepest offerings of interest-based websites online. Burst
also markets its ad management platform, adConductor?, which empowers
content websites, online ad networks, and web portals to manage the
complete process of ad sales and service. Burst Media is headquartered
in Burlington, Massachusetts, with offices throughout the United States
and in London, UK. For more information, visit www.BurstMedia.com
or call 781.272.5544.
Kel & Partners
Jean Nickerson, 617-904-9393, ext. 129
jean@kelandpartners.comRead more