Cheez Doodles Aims at Kids, Launches New Viral Brand Using
Augmented Reality and Social Media
Classic Wise Foods' Brand Gets Digital Face-Lift, Brings New
Mascots to Life to Engage Teens and Tweens
BERWICK, Pa. & NEW YORK--(BUSINESS WIRE)--Wise Foods, Inc., one of the country?s leading snack food manufacturers,
and Zemoga,
a pioneering digital marketing and innovation firm, today unveiled a
fresh new look for CheezDoodles.com:
introducing the ?Cheez
Dudes.? Encouraging creativity and musical aspirations, the new
campaign introduces the Cheez Dudes alternative rock/pop group with
original music, and an augmented
reality contest that gives teens and tweens a chance to win musical
instruments for their very own garage band.
Cheez Doodles Uses New Technology, Goes Viral and Social to Reach
Young Consumers
Today, Cheez Doodles® joins the ranks of a select few brands
embarking on a unique form of engagement called augmented reality. Using
computer vision and object recognition technology, AR lets people
augment their real-world environment to make it interactive and
digitally usable. As its first foray into AR, viral marketing and social
media, Cheez Doodles chose digital marketing firm Zemoga, to bring their
Cheez Dudes mascots to life. For Cheez Doodles, Zemoga developed a
complete digital campaign that included a new Website, casual game
content, an augmented reality contest, original music, a Facebook Fan
Page and a Twitter
site to engage teens and tweens with the Cheez Doodle brand.
?Cheez Doodles successfully appeals to moms, but we needed to get more
engagement with teens and tweens. So we worked with Zemoga to develop an
extensive online marketing campaign to bring the Cheez Dudes to life,?
said Kevin Foltz, Brand Manager at Wise Foods. ?We decided to appeal to
kids? creative sides with art and music branded themes, rather than a
typical sports-related platform. That?s how the Cheez Dudes band was
born.?
Integrating Retail Promotions with Viral Marketing
This week, two million Cheez Doodle grocery-sized bags will hit the
shelves at supermarkets on the East Coast with a 2x3-inch sticker
featuring a call to action for the Cheez Dudes contest. Cheez Doodle
eight-foot in-store displays will feature header cards calling out the ?ROCK
THE CHEEZ!? promotion, along with shelf danglers, and an email
newsletter to 70,000 registered Wise Snacks coupon subscribers. With the
launch of the new Cheez Doodle Website today, along with the Facebook
Fan Page and Twitter site, Cheez Doodles plans an aggressive digital
marketing campaign to add registered users and engage them in ongoing
contests, beginning with ROCK THE CHEEZ!
Cheez Dudes Contest: Do You Want to Be the Next Video Rockstar?
Just by signing up to be a fan of the Dudes, kids will be entered into a sweepstakes
for the chance to win $1000. Kids can also upload a customized video in
the ROCK THE CHEEZ! contest for a chance to win big. The person who
enters the coolest video will win everything they need to start their
own garage rock band including a Fender® Stratocaster Guitar,
a Fender® Precision Bass, a complete Tama® drum
set, and much more. Two other lucky winners will receive their choice of
a Fender® Stratocaster or Fender® Precision Bass.
With the help of an online tutorial video, entrants can create their own
Cheez Dudes stage and performance video with a computer, webcam and
scissors. Those interested in entering the contest must register at the
Cheezdoodle.com Website and may submit one original video per day. The
contest runs through December 31, 2009.
According to online market research firm, eMarketer, using social media
is an excellent way for brands to start conversations and continue
talking with consumers1. ?This digital marketing campaign is
a first for Wise Foods brands, and a game changer in the snack foods
category as Cheez Doodles uses AR to reach tweens and teens,? said DJ
Edgerton, CEO of Zemoga. ?The Cheez Dudes campaign is one of the
first to use AR tied to a contest, and expands the real world for kids
and Cheezdoodles.com visitors. We?re excited about all aspects of this
campaign -- its original music, user-generated material, video, social
media -- not to mention an engaging new brand mascot who encourages kids
to make their dreams happen ? to become the next ?Fall Out Boy? or ?My
Chemical Romance? by winning their own garage band instruments.?
Wise Foods' Cheez Doodles selected Zemoga over three other digital
marketing agencies because its plan was the most innovative. With
extensive expertise in youth marketing, social media and viral content
development, along with unique AR experience, Zemoga developed the
end-to-end digital marketing strategy, AR application and original music
for the Cheez Dudes campaign and the new Cheez Doodles Website. Zemoga
will also provide detailed measurement tracking social media, viral
sharing and Website analytics for Cheez Doodles.
About Wise Foods
Founded in 1921, Wise Foods, Inc. is a private company based in Berwick,
Pennsylvania that makes and sells salty snacks on the eastern seaboard
of the United States. Best known for its potato chips, Wise also offers
other salty snack products which include cheese snacks, popcorn,
tortilla chips and corn chips. The company's brands include Wise Potato
Chips, New York Deli Kettle Cooked Potato Chips, Ridgies Potato Chips,
Cheez Doodles, and Dipsy Doodles Corn Chips. For more information, visit
Wise's web site at http://www.wisesnacks.com.
About Zemoga
Zemoga is an award-winning digital innovation firm that specializes in
the creation of meaningful and engaging interactive experiences and
applications. With offices in the US and Colombia, Zemoga empowers
customers with groundbreaking solutions through a model that provides
efficiencies at every level. Zemoga's clients include Sears Holdings,
HBO, ING, Yahoo, Viacom, A&E Television Networks, Toyota, SONY Music,
and Rodale. For more information, visit www.zemoga.com.
1 September 1, 2009, eMarketer released a report ?Marketing
on Social Networks: Branding, Buying and Beyond?.
Abelson
Group PR
Jennifer Abelson, 917-445-4454
Jennifer@abelsongroup.comor
John
Angelo, 623-792-8239
john@abelsongroup.comRead more