Desktop Marketing Launches WiseGuys CRM Messaging
Automates Marketing Emails to In-House Lists, Sends Personalized Offers to People Most Likely to Buy
FALLS CHURCH, Va/PRNewswire/ -- Desktop Marketing
Solutions (DMSI) has launched WiseGuys CRM Messaging, a CRM solution
that helps small to mid-sized businesses send marketing communications
automatically to customers when they are likely to buy, with offers
targeted specifically to them.
WiseGuys CRM provides a two-part solution, both automating marketing communications and then measuring results.
Marketing communications are triggered automatically based on defined events, such as:
-- Welcome messages to new customers, personalized with their most recent
transaction.
-- Lapsed messages with an irresistible offer to re-activate former
high-value customers.
-- Thank you messages to show appreciation to high-value customers,
perhaps with an offer of free shipping.
-- Cross-sell messages based on previous purchases, making special offers
on products that are typically sold together or consecutively.
Those communications can be scheduled to run automatically each
night, with little or no operator intervention. Each email is
personalized with information drawn from the customer and order
database, so customers receive offers that are designed specifically
for their situation.
"Clients who have been testing WiseGuys CRM have achieved response
rates as high as 30% to their emails," said Bruce Gregoire, president
and founder of DMSI. "We are delighted to have such strong validation
of our software's analytic and predictive capabilities, and we are
proud to be providing a solution that makes it so easy for
organizations to generate revenue while also deepening their
relationships with customers."
WiseGuys CRM also includes analytic capabilities to measure results and optimize marketing campaigns:
Recommendation Engine - Similar to the recommendation engine that
Amazon made famous ("People who bought Product A also bought. . ."),
WiseGuys CRM analyzes correlations between products and uses that
information to create promotions. For example, people who purchase
softball bats might be offered a discount on softballs; people who
purchase softballs might be offered gloves or bats.
MatchBack Response Analysis - WiseGuys CRM tracks outgoing emails
and all other multi-channel promotions. It matches orders against
mailing records to show which campaigns paid for themselves (and which
didn't), which segments of the list respond best, and how long the
campaigns remain active after the mail date.
Lifetime Value (LTV) Analysis - Calculating a lifetime value for
customers allows the marketing team to determine how much it is
reasonable to spend to acquire a new customer.
Recency, Frequency, Monetary (RFM) Analysis - Scoring each customer
based on their purchase history allows the marketing team to save time
and money by targeting mailings to customers most likely to buy.
"Through these analytics capabilities, WiseGuys CRM gives marketers
a true 360-degree view of customer accounts," added Gregoire. "For most
small to mid-sized businesses, this information simply isn't available
in any other way, yet it is crucial to managing marketing effectively."
Pricing and Availability
WiseGuys CRM Messaging prices start at $2,995. It is shipping now. A
30-day free trial is available by calling +1 (703) 941-8109 or emailing
info@desktopmarketinginc.com.
About Desktop Marketing Solutions, Inc. (DMSI)
Desktop Marketing Solutions is a full-service resource for database
marketing software, programming, installation and applications.
Offering a rare combination of experience in both direct marketing and
database technology, with a special emphasis in catalog retailing, DMSI
bridges the gap between marketing and databases for its clients. In
2006, DMSI's flagship product, WiseGuys, received the National Center
for Database (NCDM) Excellence Award, joining the ranks of companies
like AOL and Dell. Desktop Marketing Solutions is headquartered in
Falls Church, VA and maintains a website at www.desktopmarketinginc.com.
Contact: Bruce Gregoire, Desktop Marketing Solutions, +1 (703) 941-8109, info@DesktopMarketingInc.com.
Source: Desktop Marketing Solutions
CONTACT: Bruce Gregoire of Desktop Marketing Solutions, +1-703-941-8109,
info@DesktopMarketingInc.com
Web Site:
http://www.desktopmarketinginc.com/
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