EMI?s David Guetta to Launch Real-Time,
Interactive Music Album App for the iPhone
MXP4 partners with Redshift to bring Interactive, Remixable Singles
and Albums to the Mobile Devices
PARIS--(BUSINESS WIRE)--David Guetta, the hit-making DJ and music producer, today announced the
US launch of his first interactive album app on the iPhone. Created with
MXP4 and Redshift, the app marks the first time music fans will be able
to interact closely with a major artist on iPhones and iPods by sharing
remixed music and connecting with Guetta and other fans in real-time.
Brining location-aware technology, Twitter feeds, MXP4-powered remixable
music and more to mobile music, the David Guetta iPhone app features
include:
-
MXP4 MIX IT and REMIX IT solutions: Transforms the
mobile device into a mini-mixing desk, allowing fans to remix and play
with the smash hit ?Sexy Chick.?
-
TOUR TRACKER: An interactive world map that shows, in
real-time, where David is mixing and DJing while allow fans to connect
and share location, pictures and comments.
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REAL TIME UPDATES: Live feed of updates, photos, videos and
tweets directly from David Guetta.
The launch marks the first product from MXP4?s partnership with
Redshift. The partnership puts MXP4?s interactive music solution on the
mobile platform. In addition to the iPhone, the app will soon also be
available for Google Android, Symbian and Windows phones.
?Together we have developed a clear interactive mobile music roadmap.
The strategic fit and blend of expertise between MXP4 and Redshift were
vital in delivering the first interactive, dynamic mobile music
solution," said Albin Serviant, CEO of MXP4.
The app may be previewed at http://www.youtube.com/v/Qe-z1q6jbWY&hl=fr&fs=1&autoplay=1
About MXP4
MXP4 develops interactive music solutions that are changing the music
experience for consumers by allowing them to play with the music. MXP4
delivers an interactive digital music experience which enables the music
industry to explore new revenue opportunities and engage more closely
with consumers. Based in Paris, investors include Sofinnova Partners and
Ventech.
About Redshift
RedShift conceives and develops new generation mobile marketing
solutions : Design and development of advanced mobile sites and
applications, Monetization of the audience through its Mobile AdServer,
Traffic analysis and performance measurement, Mobile web services
promotion via cross-media communication tools, Media planning (search
and display), SEO (natural search) and Mobile Ticketing services.