GOGII Selects mBlox?s Mobile Message Delivery Platform to Support textPlus

MARINA DEL REY, Calif. & LONDON--(BUSINESS WIRE)--mBlox, the world?s largest mobile transaction network, today announced that its mobile message delivery platform has been selected to support textPlus, a new text messaging application for iPhone and iPod touch from GOGII, Inc. Downloaded by more than 2 million iPhone and iPod touch users since its launch in June 2009, textPlus has successfully distributed more than 155 million messages in the US, using mBlox?s mobile message delivery and billing solution.

textPlus is an easy-to-use texting application that brings similar group messaging features to mobile devices previously found only on laptops and computers. Because textPlus interacts with any phone with a text plan, users can organize activities with several friends at the same time, introduce people to each other or just carry on a group conversation ? all in text and all for free. More than 8 million users have experienced messages sent or received using textPlus.

Once a text is sent to group members, the message becomes a group conversation. Responses are ?reply all? and viewable in a chat room-like format so the entire group sees every message sent as if it were a face-to-face conversation. Using mBlox?s mobile message delivery technology, SMS text messages sent via textPlus on the iPhone or iPod touch are unlimited & free for the user, with messaging costs sponsored by GOGII and advertisers.

With more than 2 million monthly users, textPlus has become one of the most popular SMS text messaging applications in the Apple App Store. While only the top 5 percent of applications reach equal to or greater than 100,000 unique monthly users*, textPlus has exceeded that mark by over 15 times since its launch and unique user growth continues to gain momentum** (Source: AdMob, Mobile Metrics Report, May 2009, Pinch Media, Internal GOGII data July-Sept 2009).

?In addition to providing textPlus users with new and innovative features that make their texting experience better than ever before, our business depends on the ability to deliver mobile messages quickly, reliably and economically,? said Scott Lahman, co-founder and CEO of GOGII. ?As a message delivery provider, mBlox stands out, not only for its best-in-class technology but also as a trusted partner in fostering relationships with top carriers.?

?GOGII is truly an innovator in the US SMS market characterized by their blistering growth reaching more than 2 million messages sent daily via textPlus after just four months of launch,? said Brian Johnson, senior vice president of sales and marketing for the Americas and Asia Pacific for mBlox. ?GOGII is taking SMS to the next level, with consumers now able to enjoy the benefits of private group discussions and conversations on the move, and sometimes even without a phone.?

About mBlox

mBlox is the world?s largest mobile transaction network. The company specializes in simplifying the complexities, commercial and technical, of mobile billing and message transmission for our clients. Via a carrier-grade network, mBlox enables companies to communicate with mobile subscribers on more than 600 carriers in 180 countries, millions of times each day. The company has U.S. headquarters in Silicon Valley, with EMEA headquarters in London, Asia headquarters in Singapore and offices around the world. For further information, visit www.mBlox.com.

About textPlus

textPlus leverages GOGII?s innovative messaging platform to bring real text to the iPod touch and free group texting to the iPod touch and the iPhone. textPlus enables seamless interaction between textPlus users and their friends using regular text messaging (SMS).

About GOGII (go-jee)

GOGII develops applications that make text messaging better, more useful, and more fun. Text messaging has replaced voice as the communications mode of choice on mobile phones, and GOGII aims to deliver more features and functionality to consumers through this ubiquitous data platform. Likewise, businesses and brands are now able to reach customers in real time through GOGII?s platform.

GOGII, Inc., is backed by venture capital firm Kleiner Perkins Caufield & Byers and is part of their iFund, which is exclusively focused on developing applications for Apple?s products. GOGII, Inc., was founded in 2008 by the three founders of JAMDAT Mobile, the leading mobile entertainment publisher that was acquired by Electronic Arts in 2006. For more information, please visit www.GOGII.com, www.textPlus.GOGII.com or text GOGII to 60611.

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mBlox and other trademarks, service marks, and logos are the registered or unregistered marks of mBlox, Inc. and its subsidiaries. Copyright © 2009 mBlox, Inc. All rights reserved.