Leading MENA Region Advertisers Back Effective Measure as the Regions Audience Measurement Standard
MELBOURNE, Australia/PRNewswire/ -- Leading advertisers Kraft, Unilever, GM and Emirates along with the
powerful Advertisers Business Group have thrown their support behind
Effective Measure, the de facto currency for Internet Audience Measurement
throughout the MENA region.
Speaking about their support, Fadi Ghosn, Marketing Director at General
Motors, said, "The fact that these details are being provided by Effective
Measure, certainly gives us more confidence in the digital landscape moving
forward and the growing opportunities that it presents."
Effective Measure is now measuring over 40 leading local and
international websites and has over 80,000 members in its demographic sample.
This provides the MENA region with the worlds most accurate and reliable
demographic data across the 1.7 billion plus page impressions it is measuring
every month.
"Effective Measure's entry into the marketplace shall help create an
environment whereby monitoring, accountability and hence measurement of ROI
shall become the norm and probably the first of its kind in the region across
media'' said Chareeka Jolly, Marketing Communications MEA-DM and GCC at
Kraft.
One of the most powerful endorsements has come from the Advertisers
Business Group, which represents over 50% of all of the online spend in the
region.
Their chairman, Louis Hakim, commented, "Effective Measure's methodology
goes beyond numbers and provides insight and data deeper than what we've seen
before in this region for online media.
"We welcome this initiative as we can see great benefit in demonstrating
media ROI and validating digital activation."
Speaking about the advertisers support, Brendon Ogilvy, MENA Regional
Director at Effective Measure, said, "we are confident that this level of
support sends a clear message to the rest of the market that it is time to
come together and ensure the region's online industry benefits from this
world leading, industry accepted technology."
About Effective Measure
Effective Measure is a world leading online Audience Measurement tool,
headquartered in Australia, with offices in Dubai, London, New York,
Melbourne, Sydney and Singapore.
Lead by a team of world respected Audience Measurement professionals,
Effective Measure is rapidly becoming the de facto standard in 16 countries
globally.
Tasked with solving many of the internet industries existing audience
measurement problems, and with a world leading focus on user privacy and
market requirements, Effective Measure is quickly becoming the preferred
choice of responsible advertisers, publishers and government bodies.
For more information visit http://www.effectivemeasure.com
For more information, contact:
Brendon Ogilvy
+61-404-450-668
Email: brendon.ogilvy@effectivemeasure.com
Source: Effective Measure
For more information, contact: Brendon Ogilvy, +61-404-450-668, Email: brendon.ogilvy@effectivemeasure.com
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