Mattel® Launches New Online Shopping Destination
MattelShop.Com Offers Shoppers Easy Gift-Giving Solutions and
Delivers a Social Online Shopping Experience
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. today, announced the launch of MattelShop.com, an online
shopping destination committed to delivering play everyday by offering a
complete selection of Mattel products, informative content, and an
immersive social shopping experience.
?We have developed a unique online shopping destination that is playful,
social and informative,? said Chuck Scothon, General Manager & Senior
Vice President, Mattel Digital Network. ?The MattelShop.com serves as a
research and shopping tool allowing parents, grandparents and
gift-givers alike to choose the best toys for children this holiday
season.?
Mattel conducts research just about every day of the year to better
understand kids and parents. Combining rich proprietary research and an
understanding of how kids play along with how consumers shop online,
MattelShop.com is designed to be easy and intuitive for every shopper.
Once on the homepage, Mattel?s own Dr. Michael Shore, Vice President of
Worldwide Consumer Insights, takes visitors through a simple guided tour
of the site?s key features and general layout.
The MattelShop.com features innovative tools including ShopTogether®, a
social shopping tool from DecisionStep® that allows anyone to browse the
site together with family and friends regardless of whether they are
across town or around the world. The ShopTogether® feature allows
shoppers to chat in real time regarding the toys they like most, just
like one would do on a shopping trip.
The site includes a complete catalog of Mattel?s popular brands such as
Barbie® and Hot Wheels® plus many other toys, games and licensed
products from the entire Mattel Brands portfolio which includes
favorites such as Matchbox® and Polly Pocket?. Shoppers are can choose
to shop by age, gender, play preference, or find the hottest new
products on the big or small screen from Mattel?s entertainment related
portfolio.
MattelShop.com ecommerce innovations include:
Shop Together® ?MattelShop.com
shoppers will be able to invite friends and family to browse the website
with them, so they can see what products others are looking at and
?talk? about them at the same time using real-time chat.
ConciseClick: When watching
videos, this rollover-and-click technology provides a description, price
and opportunity to drop products immediately into a shopping cart.
Play Pattern Navigation: Shoppers
can navigate the site based on child?s play behaviors.
Shoppers can also become fans of the MattelShop.com on Facebook
to get the inside scoop on what?s hot for the holidays, follow the
Mattel Shop on Twitter
for updates and special promotions and subscribe to the Mattel Shop YouTube
Channel to view product content.
About Mattel
Mattel, Inc., (NASDAQ:MAT) (www.mattel.com)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced, Hot
Wheels®, Matchbox®, American Girl®, Radica® and Tyco®R/C, as well as
Fisher-Price® brands, including Little People®, Power Wheels® and a wide
array of entertainment-inspired toy lines. In 2009, Mattel is recognized
among the "100 Best Corporate Citizens," as one of the "World's Most
Ethical Companies" and as one of FORTUNE Magazine?s "100 Best Companies
to Work For." With worldwide headquarters in El Segundo, Calif., Mattel
employs approximately 30,000 people in 43 countries and territories and
sells products in more than 150 nations. Mattel's vision is to be the
world's premier toy brands?today and tomorrow.
MAT-Corp
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For Mattel, Inc.
Michelle Chidoni, 310-252-3921
Michelle.chidoni@mattel.comor
CJ
Martinez, 415-984-6231
Cj.martinez@ketchum.comRead more