McAfee, Inc. Gears Up to Launch New Online Support Community
McAfee Designs New Online Community to Help Customers Resolve
Issues, Share Best Practices and Discuss Emerging Trends
SANTA CLARA, Calif.--(BUSINESS WIRE)--McAfee,
Inc. (NYSE:MFE) today announced that it will launch an online
support community, enabling customers to interact with other users to
resolve issues, share best practices, and discuss emerging trends.
McAfee® has partnered with Jive
Software, a leader in social business software, to develop and host
its new community space.
?Sharing information among peers is an increasing preference for our
customers and an integral part of our social media strategy,? said Barry
McPherson, executive vice president of worldwide support and services at
McAfee. ?The new support community will enable us to evolve beyond
traditional phone and email based services and focus more on
collaboration with our customers through discussions, blogs, wikis, user
groups and community polling. The community will tie into our social
media presence elsewhere on the Web where customer activity is
increasing, and provide a hub with the tools to make conversations
easier.?
McAfee, which is already monitoring Twitter and Facebook as part of its
listening and response system, will launch the online support community
in Q4 of 2009. The site will run on Jive?s Social Business Software
platform (SBS) and will help McAfee increase customer satisfaction and
loyalty, retain and reuse knowledge and enable customers to share
experiences that may help others. Additionally, McAfee technicians,
developers and product managers will be able to engage customers in new
ways to enhance products and improve processes.
About McAfee, Inc.
McAfee, Inc., headquartered in Santa Clara, California, is the world?s
largest dedicated security technology company. McAfee is committed to
relentlessly tackling the world?s toughest security challenges. The
company delivers proactive and proven solutions and services that help
secure systems and networks around the world, allowing users to safely
connect to the Internet, browse and shop the web more securely. Backed
by an award-winning research team, McAfee creates innovative products
that empower home users, businesses, the public sector and service
providers by enabling them to prove compliance with regulations, protect
data, prevent disruptions, identify vulnerabilities, and continuously
monitor and improve their security. http://www.mcafee.com
McAfee is a registered trademark of McAfee, Inc. and/or its affiliates
in the US and/or other countries. McAfee Red in connection with security
is distinctive of McAfee brand products. All other registered and
unregistered trademarks herein are the sole property of their respective
owners. © 2009 McAfee, Inc. All rights reserved.