NewBay LifeCache Social Networking Exceeds 10 Million Users
Carriers worldwide increase ARPU, subscriber loyalty and brand
engagement by deploying LifeCache powered social networking services
CTIA Wireless I.T. & Entertainment 2009
SAN DIEGO--(BUSINESS WIRE)--NewBay, the leader in digital lifestyle solutions for carriers, today
announced that over 10 million subscribers are now using its
award-winning LifeCache Social Networking solution. LifeCache Social
Networking solution is enabling subscribers to interact, communicate and
share information with their social networking friends across a host of
online communities, including Facebook, Twitter, YouTube, MySpace, Bebo
and carrier-branded communities. NewBay LifeCache is the technology
behind many services for carriers worldwide including Telefónica O2,
T-Mobile and France Telecom/Orange.
LifeCache Social Networking solution consists of a powerful backend
social networking gateway, mobile handset clients, Web and mobile Web
interfaces, and proven APIs. LifeCache Social Networking Gateway (SNG)
enables carriers to easily connect to multiple social networks. It
delivers an aggregated social networking experience by presenting
popular information from multiple online communities in a single feed,
available via Web or handset client. LifeCache SNG also sends alerts to
handsets notifying subscribers of activity on their favorite social
networks on-the-go. In addition, LifeCache SNG?s API ensures carriers
can easily add social network functionality and support into other
subscriber services.
?NewBay is leading the way in the mobile social networking industry,
providing successful social networking services to carriers around the
world. The 10 million user milestone is testament to our dominant
position in this space,? said Dr Nagappan Arunachalam, CMO, NewBay
Software. ?We have achieved our industry position through a
commitment to the advancement of mobile social networking technology, a
solid understanding of the needs of the carrier and online communities
alike, in addition to a continual focus on providing the best subscriber
experience possible.?
NewBay?s LifeCache Social Networking solution is the most feature rich,
flexible system providing advanced, fully scalable mobile social
networking capabilities to carriers. It facilitates rapid and straight
forward access to the social network platform:
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Carriers need only integrate once
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Simple to add and manage new social networks
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Easily adapts to new functionalities of different communities
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Most advanced and proven social networking gateway APIs.
By offering mobile social networking services, carriers benefit from
revenue growth via subscription services and/or data plans, increased
subscriber satisfaction leading to a reduction in churn, and more
meaningful engagement with the carrier brand.
LifeCache Social Networking solution features NewBay?s proprietary
Social Networking API (SONA) which allows social networks to simply
?plug-into? the SNG and benefit from anytime-anywhere user access via
the mobile platform, such as greater user activity and increased
relevance to people?s everyday social lives. For more information on
NewBay?s social networking partner program email sona@newbay.com.
To experience a demo of LifeCache or to meet NewBay at CTIA WIRELESS
I.T. & Entertainment 2009, in San Diego, email: sales@newbay.com.
About NewBay Software
NewBay Software is the leader in digital lifestyle solutions for
carriers, enabling subscribers to create, store, share and view user
content. NewBay LifeCache product suite empowers carriers to deliver an
integrated set of converged rich-media services across any Internet
connected device such as mobile, PC and TV. NewBay?s products include
photo and video albums/blogs, digital vault, social networking, handset
and desktop clients, network address book and messaging services. NewBay
LifeCache products are built on NewBay?s Astra user content platform to
uniquely provide telco-grade, scalable solutions.
NewBay enables carriers to increase ARPU, drive messaging and data
traffic, strengthen customer loyalty and build communities and social
networks based on user generated content. NewBay is delivering
profitable, highly successful commercial services for carriers including
T-Mobile, Telefónica O2, Orange, Vodafone, U.S. Cellular, Alltel
Wireless, Swisscom, and SETAR NV. NewBay LifeCache is processing
millions of messages daily and stores billions of media for live carrier
services.
NewBay is based in Dublin, Ireland, Bellevue, USA, London, UK and
Dusseldorf, Germany. NewBay was founded in 2002 and is privately held.
Investors include Balderton Capital and Fidelity Ventures.
For more information visit www.newbay.com.
NewBay Software
Carol Clavin
T: +1 (425) 455 2577
M:
+1 (425) 246 9049
cclavin@newbay.comor
Amanda
Campbell
T: +353 1 6350700
M: +353 86 6069177
acampbell@newbay.comRead more