Redlasso is Back!

PHILADELPHIA--(BUSINESS WIRE)--Redlasso (www.redlasso.com), the only online service that lets users search, clip, and share local and national TV and radio broadcasts, announced today at Blog World & New Media Expo that it has re-launched. This announcement comes on the heels of newly established licensing agreements with FOX Television Stations, Meredith Broadcasting, Journal Broadcasting Local Television LLC, Gray Television, and Barrington Broadcasting. In total, the new licensing agreements provide Redlasso with access to over 100 television stations.

Redlasso?s search platform will once again give bloggers and consumers near real-time access to previously unsearchable content. Bloggers and consumers can mine broadcasts for relevant key words, names, or phrases, and then through the Redlasso platform, create clips for posting to their blogs or websites on-demand. Through this approach, bloggers can enhance their sites by including relevant video and audio clips.

?Our newly established ties to several of the nation?s largest and most prominent media corporations provide the perfect footing for the start of the new, improved Redlasso, especially during a time in which online video is more present and popular than ever,? said Al McGowan, CEO, Redlasso. ?We expect the licensing agreements to fortify our already strong relationship with the blogging community, as they once again allow bloggers access to a vast array of valuable raw broadcast media and clipped content. Our re-launch and new agreements also open up revenue streams to our TV partners that never existed before.?

Blog World & New Media Expo takes place at the Las Vegas Convention Center October 15^th through the 17^th.

ABOUT REDLASSO

Redlasso (www.redlasso.com), which launched in November 2007, is an online ?video posting? enabler for bloggers. For bloggers commenting on newsworthy events, ?blogger selected? television and radio broadcasts (national and local) may be searched, clipped and instantly posted to blog sites via the Redlasso media player. The Redlasso ?platform? further enables in-media search, creation of limited duration clips for usage in blog posts, and monetization of them. Redlasso?s business plan is based on revenue sharing with publishers.